The beauty industry: it’s big business. With an anticipated global worth of $805bn by 2023, it’s an industry riding the wave of the unpredictable world we’re living in. In a trend reminiscent of the red lipstick movement in the 1940’s, consumers are turning to the beauty hall (and increasingly, to e-tailers, too) to help them look and feel good about themselves at a time when there is so much uncertainty in the world.
There’s a plethora of different potions and lotions that claim to fix every skincare woe you can think of (and some you haven’t thought of yet). There’s KBeauty. There’s JBeauty. There’s a serum for this, a peptide for that, and if you’re not spending your Sunday evening smothering your pores with a sheet mask, what are you doing with your life?