To get started on your University video strategy, consider Why video is the right tool for your University Marketing and for the objective you want to achieve. Then, you can decide on the best metric for measuring success against that objective.

This is step 1 of 6 in our video strategy guide (click here for the overview page).

The wider ‘why’

Why is video a necessary communication tool for your university?

Video content requires an investment of time and money, so providing internal stakeholders with the rationale justifying the need for it will make everything else easier. Budget approvals, staff support during filming and willingness of those staff to help promote the final piece all depend on securing buy-in in the first place. read more