In higher education marketing, every piece of content should also tell a story that resonates with the audience. To achieve this, it’s important to define your content story arc and narrative elements. By understanding the structure of your content, the characters involved, and the emotional journey your audience will take, you can create content that connects with them on a deeper level. Here are some tips to help you define your content story arc and narrative elements for higher education marketing. read more

Clearhead, a video content agency, is thrilled to announce the appointment of Martin Carmody as the newest member of its leadership team. Martin will serve as the Non-Executive Director, bringing a wealth of experience to guide Clearhead’s strategic initiatives and support their expansion into Milton Keynes.

In his new role, Martin will play a pivotal part in shaping Clearhead’s vision, contributing to the agency’s growth strategy and further strengthening its position at the forefront of content creation and marketing. With a keen focus on collaboration and relationship-building, Martin’s approach aligns seamlessly with Clearhead’s commitment to fostering meaningful connections with clients and communities. read more

In the dynamic landscape of public services, effective communication is the linchpin connecting government entities with communities. At Clearhead, we recognise the profound impact that clear, engaging, and transparent communication can have on public sector initiatives. In this article, we delve into the vital role of storytelling, understanding your audience, and the unique approach we bring to the table.

The Power of Storytelling in Public Services

Storytelling transcends mere information delivery; it’s the art of crafting narratives that resonate on a human level. In the public sector, where complex policies and initiatives are at play, a compelling story can bridge the gap between bureaucracy and public understanding. Our commitment to “Change behaviour, evoke emotion, create a moment” encapsulates our dedication to shaping narratives that go beyond the ordinary. read more

Welcome to the world of TV pilot production, where creativity meets strategy and innovation sparks in every frame. As the co-founder and chief creative officer of Clearhead, I understand the importance of making a lasting impact in the entertainment industry. MIPCOM, the global market for entertainment content, is your stage to shine. In this article, we’ll delve into the essential aspects of producing TV pilots and how to navigate MIPCOM successfully. Let’s embark on this creative journey together. read more

As a specialist agency in further education content marketing, Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films.

Our experience has shown that promotional films are a powerful tool in attracting and engaging prospective students. In fact, a study by the UK’s Universities and Colleges Admissions Service (UCAS) found that 91% of students who had watched a promotional video were more likely to apply to that institution. This demonstrates the significant impact that a well-crafted promotional film can have on a college’s student recruitment efforts. read more

Data-Driven Insights and Their Connection to Storytelling and Video Content: Exploring Creative Chemistry by Clearhead.

In the digital age, data-driven insights have become a critical aspect of marketing and content creation. With the abundance of data available to us, it’s more important than ever to understand how to interpret and use this information to tell compelling stories and create engaging video content. This is where the methodology of “Creative Chemistry” offered by content agency Clearhead comes into play. read more

Behaviors, Emotions, and Moments and their Connection to Storytelling and Video Content.

In today’s digital age, marketing has evolved from traditional advertising methods to a more nuanced and personalized approach. One such approach is BEM marketing, which stands for Behaviors, Emotions, and Moments. This methodology offered by content agency Clearhead focuses on understanding consumer behavior, emotions, and moments in order to create effective marketing strategies. In this article, we will explore the connection between BEM marketing, storytelling, and video content. read more

In today’s fast-paced digital world, it’s more important than ever for businesses to have a strong online presence. But how do you create a successful digital marketing strategy that captures your audience’s attention and drives conversions? The answer lies in data-driven creative strategy.

What is data-driven creative strategy?

Data-driven creative strategy involves using data to inform and optimize creative decisions in digital marketing. By analyzing data, marketers can gain valuable insights into their audience’s behavior, preferences, and interests. These insights can then be used to develop creative content that resonates with their target audience. read more

Podcasting has become an increasingly popular way to engage with audiences and share information. This is especially true for public sector organizations, which can benefit greatly from producing podcasts as part of their marketing strategy. In this article, we will explore the benefits of podcast production for public sector marketing, including keywords related to the topic, building links, and creating a search-friendly title.

Why Podcasting Works for Public Sector Marketing

Podcasting offers a unique and engaging way to connect with audiences. Unlike traditional marketing methods, podcasts allow public sector organizations to provide information and insights in a conversational tone that resonates with listeners. This can help to build trust and credibility with audiences, while also providing valuable educational resources that can help people make informed decisions. read more

Traditional methods of training and patient education in healthcare, such as textbooks, lectures, and live demonstrations, are being enhanced with immersive technologies like virtual reality (VR) and augmented reality (AR). Virtual production is a process that uses computer-generated environments to create interactive content and is proving to be an effective tool in this regard. This article explores the benefits of virtual production in healthcare content and how it can revolutionize medical education and patient care. read more

When we create new content, social media can sometimes be an afterthought. Used to promote our new content or repost some old stuff to get more ROI from it. The world has changed, and audience behavior and habits have too. With attention spans shortening, we need to create engaging social-first content!

So before we do anything we need to ask ourselves some questions:

1. What are we trying to achieve? Recruit more students, boost engagement, and communicate a brand message?
2. Who are we trying to reach?
3. What does our audience want to see from us?
4. What does our audience think of us? read more

Working with global content agency Clearhead, the University of Northampton took their annual Women into STEAM event online for the first time ever so that they could continue to showcase the amazing career opportunities available to women within the fields of Science, Technology, Engineering, Arts and Mathematics.

The event, which was organised by the University of Northampton (and funded through Aspire Higher) featured an impressive list of speakers including famous TV scientist Dr Emily Grossman and businesses from a wide range of sectors including: Northamptonshire County Council, Kier, The Royal Society for Science, Gradcracker, Anglian Water, Network Rail, Cummins, Barclays, Fabula Arts, The Wildlife Trust and many more.  read more

A national TV advert running on Sky Media was produced in less than a week when Luton-based organisations Clearhead and Wenta rekindled their long-term business relationship to deliver important messages of support for small businesses.

Wenta is a not-for-profit social enterprise that provides free of charge business support to small businesses based in Hertfordshire, Bedfordshire and Enfield. In July, they were awarded a free TV campaign by Sky Media as part of a £1 million fund supporting 100 businesses in the UK. read more

On Wednesday 9th December at midday Milton Keynes College launched its new promotional film on YouTube featuring local voice artist, Manny, and regional acting talent, to its audiences and the wider community with strong messages about overcoming barriers, embracing courage and staying brave; sentiments that will resonate with many during these uncertain times.

Natalie Oliver, Head of Brand and Communications at MK College explains why they decided to create a promotional film.

“With our face-to-face events now online and the digital space getting more crowded by the day, we wanted a way to have a positive impact and connect with people from different age groups and backgrounds on a more personal level. That’s where the idea for the #FollowYourVoice campaign and film came from. read more

An experienced film maker who has worked in Europe, the Middle East and Africa and created campaigns for global brands including eBay, Amazon, Mastercard and Harvey Nichols has been appointed Creative Director of Luton based agency Clearhead.

Kieran Simmonds-Sturge, whose career has included creating national and international creative campaigns for the likes of food, healthcare, fashion and airline brands, made the move from London to Luton this month attracted by Clearhead’s flurry of award wins, growing client base and talented team. read more

Healthcare professionals are being trained to act on instinct during an emergency – with help from a UK based Artificial Intelligence and Virtual Reality company set out to transform the way knowledge is captured and consumed.

i3 Simulations, a launched by AiSolve Ltd in 2020, focuses on the healthcare sector and on creating immersive, interactive, and intelligent XR training solutions which are scalable and repeatable and both improve performance and reduce error in the real world. 

The company is set out on a grand vision to automate the simulation development process with use of advanced emerging technologies and is already working with more than 70 hospitals across the globe. read more

A Luton-based video production agency is set to mark 15 years in business with a calendar of events, classes, good news stories, and celebrations.

Clearhead, set up by schoolfriends Alex Lawrence and Gavin O’Brien, has grown from a modest bedroom-based business in 2007 to what is today an award-winning agency with state-of-the-art offices tucked in Luton’s thriving Hat District. 

With a film, production, design, and in-house team of 15, Clearhead’s clients now span from global names and big brands to universities, colleges and locally based charities. read more

New research, produced by Clearhead the Luton-based global content agency in collaboration with the University of Bedfordshire, highlights the challenges faced by the education sector over the last 12 months.

From the classroom to film studio – the newest recruit at Luton’s video production agency Clearhead is making headlines after landing the job of his dreams.

Cameron Stolber, 21, first came across Clearhead after a university visit and a motivating talk by the company’s CEO Gavin O’Brien.

Cameron, recently recruited as Associate Producer at the Luton company, said: “Coming straight from university into a role with such a lot of responsibility was initially daunting, but what an exciting challenge and I’ve already learned so, so much. read more

A hard-hitting film about the devastating impact organised crime in Bedfordshire has on vulnerable people has been shortlisted for a prestigious national award.

The two-minute animation – ‘Tackling organised crime in Bedfordshire is everyone’s business’ – was commissioned by Bedfordshire Police and Bedfordshire’s Violence and Exploitation Reduction Unit (VERU) and made by Luton based digital content agency Clearhead earlier this year

Thanks to an overwhelmingly positive reaction from the local community and a record number of reports from the public, the film is now in the running for a coveted EVCOM London Live Film Award, and is shortlisted in the Animation category. read more

Student campaign proves to be big and brave.

The founder and co-director of a digital film agency has been praised for his ‘outstanding’ work to secure the town centre’s future and support fellow businesses during COVID-19.

Clearhead’s Gavin O’Brien is chair of Luton Business Improvement District (BID) and has become the BID’s latest town centre Business Hero – a social media campaign which is running to recognise workers and business owners who go above and beyond.

Gavin has not only been volunteering his time to help the BID and partners steer and shape the town centre during the pandemic, he has been working tirelessly to advise and assist businesses to adapt, run free workshops, helped schools, colleges and universities on a number of virtual film projects, and supported local social enterprise, Wenta to create a high profile TV ad for Sky Media.  read more

‘Help us change lives’ – that is the message from Barnet Council, with the launch of a new campaign designed to recruit and attract new social workers to this London borough team.

Three awards in seven days call for big celebrations for the team at Luton-based global content agency Clearhead.

To commemorate their 50th anniversary, Athabasca University joined forces with Luton-based global content agency Clearhead to produce a commercial that has just been awarded one of the most prestigious awards in higher education

Are you passionate about bringing creative visions to life? Do you thrive in the dynamic world of content creation and production? Clearhead, a trailblazing content creation and marketing agency, is seeking a talented Freelance Production/Shoot Coordinator to join our team on a short-term contract.

About Clearhead:
Clearhead is an ambitious multi-award-winning video production agency, which next year enters its 17th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open-plan, creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues, and events at the neighboring Hat Factory Arts Centre. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open-plan, creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues, and events at the neighboring Hat Factory Arts Centre. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which celebrates its 15th year in 2023. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people. 

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open-plan creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues, and events at the neighboring Hat Factory Arts Centre.  read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, more value for their money. Our mission, to be the nation’s most successful, creative and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open plan creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues and events at the neighboring Hat Factory Arts Centre. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, more value for their money. Our mission, to be the nation’s most successful, creative and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open plan creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues and events at the neighboring Hat Factory Arts Centre. read more

I3 Simulations launch film – the future of healthcare 

There has never been a more exciting time to be involved in the healthcare sector; the landscape is constantly evolving; new ways of teaching and learning are being demanded and the opportunities to develop immersive and innovative training are vast.

Until the beginning of this century, knowledge transfer in healthcare was limited to textbooks but now we can intelligently transfer the first-hand accounts of medical experts, making knowledge more accessible for the next generation of learners.

When i3 Simulations approached Clearhead to develop the concept and content for the launch of their new brand we knew we needed a campaign that would grab attention, build awareness, and highlight their status as leaders in their industry.  read more

Over the last twelve months, we’ve been investing more time into entering key awards that aim to celebrate the work going on within the creative sector, our client’s industries, and also individual businesses adapting and innovating during this difficult time and we’re delighted to have won three of these awards in just seven days.

How we have had to evolve over the past year makes us a better partner for our clients, having adapted to meet their changing priorities and keeping them at the heart of all developments throughout 2020.

How we have had to evolve over the past year makes us a better partner for our clients, having adapted to meet their changing priorities and keeping them at the heart of all developments throughout 2020.

Mental health and wellbeing animation. Mental health and wellbeing fortunately is a subject that has become increasingly more prevalent in recent years. We are fortunate to have increased awareness, improved resources, and challenged the stigma of it. Catalyzing the increase in confidence people now have in opening up and talking about their own mental health and accepting that we all have to care for our mental health as a priority.

When our client Aspire Higher told us they were aiming to produce a resource on mental health and wellbeing we jumped at the opportunity to support them. To work out the purpose of the resource and deconstruct that to strategize the most valuable approach to telling a story that would connect with and impact the audience as intended. read more

How could we possibly film anything during a global pandemic that banned social contact, limited locations, and encouraged people not to leave their homes? Well, we’ve had to learn to adapt - yes, we may not be jetting off to Amsterdam or Portugal to shoot any time soon, but we have learned to utilise the restrictions and still make some award-winning content. But how?

If there is one thing that we’ve learned here at Clearhead about Virtual Events in 2020 is that they won’t be going away anytime soon.

Milton Keynes College launched its new promotional film on YouTube featuring local voice artist, Manny, and regional acting talent, to its audiences and the wider community with strong messages about overcoming barriers, embracing courage and staying brave; sentiments that will resonate with many during these uncertain times.

10 tips on approaching animation the right way. As any author will tell you, the blank page is intimidating. This is often what makes creating high quality animation such a challenge for business’, it is the blank page of film making.

The right mix of technology and creative approach can deliver an immersive virtual event for students anywhere in the world

Following the governments extensive advise, we wanted to try and create a simple COVID-19 guide to help keep everyone safe! You can use this to inform your own risk assessments or even download our full ‘Production Guidelines’ document on the link below!

To make sure that you can setup and launch your Virtual Open Day successfully, we have put together our Top Tips for engaging prospective students with your Virtual Open Day.

10 tips on how to repurpose your video content.

Clearhead have put into place contingency plans to ensure that our service will not be affected.  All correspondence will be answered as normal and our priority is to ensure all client service levels are not affected by this current situation.

Clearhead have won two 2019 telly awards for our work in Higher Education for clients Durham University and the University of Bedfordshire.

Do you work in an open plan office? How do you find it? We at Clearhead have always worked in an open plan office and the benefits are vast. However, before you start ripping down your walls there are a number of different factors to consider.

Are you ok with noise?

When you have your own little corner of the office, or indeed your own walled office, then you can control the noise. However, with an open plan office, there is very little control you can have. You rely on other colleagues to be considerate to yourself. If you want atmosphere and a real togetherness however, then the open plan office can really help. read more

We have always believed strongly in our staff and creating a culture which allows us to nurture and develop our talent.

When you are in a creative agency there are certainly extra demands on keeping inspiration high and staleness to a minimum. This can be especially tricky when not in a location that is particularly abundant with mountain vistas or sandy beaches. There has to be a level of excitement that is kept high.

That’s why we love to work 10-6 amongst many other perks you might have heard us mention previously. read more

Increasing numbers of people are digesting video content more than any other medium. The way we are exposed to and engage with visual content has changed dramatically. We are no longer captive audiences with limited traditional options of engaging, such as five terrestrial TV channels, a monthly trip to the local cinema or the daily newspaper. Our lives are digital and we are engaged in every element of our digital lives.

In the last few years we have witnessed a dramatic increase in the awareness and effect of sharing video content via digital distribution platforms from our clients. Brands and marketers are reaching out and exploring non-traditional marketing methods and distribution channels more than ever, all endeavouring to establish ultimate organic brand awareness and success. They are pursuing maximum exposure, maximum awareness, maximum effect and maximum conversion, all for less financial cost, to ultimately maximise their bottom line. read more