Author: Alex Lawrence

The decision to go to university does not happen at a single point in time.

It develops gradually, often over several months or even years. Students move through different stages of awareness, consideration, and decision-making, and the type of content that influences them changes as they progress.

In the early stages, awareness is often broad.

Students are beginning to explore options without a fixed view of where they want to go. At this point, content that introduces the institution and communicates a clear sense of identity is important. This is where brand-level storytelling has value. It provides an initial impression and begins to position the university in the student’s mind. read more

Employer engagement is often discussed as a strategic priority within further education.

It is recognised as important, but it is not always communicated with the same clarity or consistency as student recruitment. As a result, the value of partnership can be understood internally, but less visible externally.

From an employer’s perspective, the decision to partner with a college is practical.

It is shaped by whether the relationship will solve a real problem. This might involve access to skilled talent, support with training and development, or alignment with future workforce needs. The decision is not driven by brand perception alone. It is influenced by evidence that the college can deliver in a way that is relevant to their business. read more

Adult learners approach education differently from school leavers.

Their decision is rarely driven by exploration alone. It is often shaped by a specific need. A change in career, a desire for progression, redundancy, or a shift in personal circumstances. The decision carries more risk, and as a result, it is considered more carefully.

This changes what they look for in content.

Clarity becomes more important than inspiration. Adult learners want to understand how a course fits into their life. This includes practical considerations such as flexibility, scheduling, and mode of delivery. If this information is difficult to find or feels ambiguous, it creates friction early in the process. read more

Prospective students are not short of information.

They can access course pages, rankings, prospectuses, open day materials, and a constant stream of social content. The challenge is not availability. It is trust.

When students are deciding where to study, they are not simply looking for facts. They are trying to understand what their experience will feel like and whether it will lead somewhere meaningful. That is a different kind of question, and it changes the type of content they rely on.

Highly produced brand films can create a strong first impression, but they are rarely enough on their own. Students expect them to present the institution in a positive light. What they look for alongside that is evidence that feels closer to reality. read more

Most university and college marketing teams are already operating at capacity.

There is no shortage of ideas, requests, or expectations. Recruitment campaigns need to be delivered. Internal stakeholders require support. New priorities continue to emerge, often without anything being removed. The pressure is not just to produce content, but to produce more of it, across more channels, for more audiences.

In this context, the idea of scaling content can feel unrealistic.

It is often interpreted as doing more work, more often, with the same resources. That is not sustainable, and most teams recognise that quickly. As a result, scaling is either avoided or approached in short bursts that are difficult to maintain. read more

Fragmentation is one of the most common and least addressed challenges in university marketing.

It rarely starts as a problem. It develops gradually as institutions grow, priorities expand, and more teams begin to produce content independently. Faculties, central marketing, recruitment teams, employer engagement, widening participation, and commercial units all have legitimate reasons to communicate. Each has its own objectives, timelines, and pressures.

Over time, this creates a pattern where content is being produced in multiple places, often at the same time, without a shared structure holding it together. read more

Student recruitment campaigns are often well planned and well executed.

They are built around key dates, supported by strong creative, and aligned across teams. At launch, they create visibility and a sense of momentum. For a period of time, everything feels joined up.

Then the impact fades.

This is usually explained in familiar ways. The market is more competitive. Attention is harder to capture. Students are harder to reach. While all of this is true, it does not fully explain the pattern that most teams experience. read more

Most universities are producing content that is good enough to work.

The production quality is there. The stories are real. The people featured are credible. On the surface, there is no obvious reason why it should not perform.

And yet, it often doesn’t.

Applications do not move in the way expected. Engagement feels inconsistent. Some pieces land, others disappear quickly, and it is difficult to predict which will do what. The default response is to question the content itself. Was the idea strong enough. Was the execution right. Should it have been shorter, sharper, more attention-grabbing. read more

Most university marketing teams are highly effective at delivering campaigns.

They plan them well. They align stakeholders. They produce strong creative. At key moments in the year, the output is clear, visible, and purposeful.

Then the campaign ends.

What follows is often less visible, but more important. The work that came before it does not carry forward in a meaningful way. Messaging shifts. Priorities change. New briefs are written. The next campaign begins as if it exists in isolation.

Over time, this creates a pattern where effort is repeated, but momentum is not built. read more

Most universities and colleges are not short on content.

They are short on structure.

Across almost every team, there is activity. Campaigns are planned. Films are produced. Social channels are active. There are moments in the year where everything comes together and the work is strong.

Then it resets.

A new term begins, priorities shift, and the next piece of content is commissioned without a clear connection to what came before it. The output is consistent in effort, but inconsistent in direction. Over time, this creates a pattern that feels familiar to most marketing teams. Good work, but limited accumulation. read more

Higher Education Marketing: How to Create Emotional Connections with Student Marketing Videos

In today’s competitive higher education landscape, creating emotional connections is essential for engaging potential students. Student marketing videos are a powerful tool to build these connections, making your institution stand out. Here’s how you can use videos to evoke emotions and drive engagement.

1. Highlight Personal Student Stories

Featuring personal stories of current students is one of the most effective ways to connect emotionally. Showcase their unique journeys, the challenges they’ve faced, and their successes. These authentic narratives are relatable and can stir powerful emotions, making your content memorable. read more

Higher Education Marketing: Storytelling in Higher Education Marketing

Storytelling is a powerful tool in higher education marketing, allowing universities to connect with their audience on a deeper level. Here’s how to effectively use storytelling in your higher education marketing strategy.

Understand Your Audience

Effective storytelling starts with a deep understanding of your audience. In higher education, this includes prospective students, current students, alumni, and stakeholders. Each group has unique interests and needs. Tailor your stories to address these varied interests effectively. read more

Measuring the success in higher education video marketing campaigns is crucial for universities looking to enhance their higher education marketing efforts. Here’s how to effectively track and analyze your video marketing performance.

Define Your Metrics

Start by defining the key metrics that will help you measure success. Common metrics include:

  • Views: The number of times your video has been watched.
  • Engagement: Likes, comments, shares, and other interactions.
  • Watch Time: The total time viewers spend watching your video.
  • Conversion Rate: The percentage of viewers who take a desired action after watching your video, such as filling out a contact form or applying.
  • Click-Through Rate (CTR): The percentage of viewers who click on a link or call to action in your video.

Set Clear Goals

Establish clear goals for your video marketing efforts. These might include increasing enrollment, boosting student engagement, or enhancing alumni involvement. Your goals will guide which metrics to focus on and help measure success. read more

Video marketing is a powerful tool for universities to engage with their audience and enhance their higher education marketing efforts. Here are some Best Practices for University Video Marketing.

Understand Your Audience

Before creating video content, it’s crucial to understand your audience. This includes prospective students, current students, alumni, and stakeholders. Each group has different interests and needs. Tailor your video content to address these varied interests effectively.

Set Clear Objectives

Define the goals of your video marketing efforts. Common objectives include increasing enrollment, improving student engagement, and boosting alumni involvement. Clear objectives will guide your content creation and help measure success. read more

In the competitive landscape of higher education, effective content marketing is essential for universities to attract and engage students, faculty, and stakeholders. Here’s a comprehensive guide to content marketing strategies tailored for universities.

Understand Your Audience

Successful content marketing starts with a deep understanding of your audience. In higher education, this includes prospective students, current students, alumni, faculty, and stakeholders. Each group has unique needs and interests. Tailor your content to address these varied interests effectively. read more

Engaging alumni is crucial for higher education institutions to build a strong community and encourage contributions. Video content is a powerful tool to reconnect with alumni and keep them involved. Here’s how to effectively use video to boost alumni engagement.

Showcase Alumni Success Stories

Highlighting the achievements of your alumni is a great way to foster pride and connection. Create videos that feature alumni sharing their career journeys, accomplishments, and how their education contributed to their success. These stories can inspire other alumni and current students. read more

Video content is more than just a tool—when strategically themed, it becomes a powerful approach to driving engagement, enhancing your brand, and reaching your target audience effectively in the higher education sector. Organizing your video content around specific themes allows you to create a cohesive and compelling narrative that resonates with prospective students, current students, alumni, and other stakeholders. Below, we explore how you can take successful video content ideas and transform them into impactful content themes for your higher education marketing strategy. read more

In the digital age, the ability to captivate and hold an audience’s attention is a precious commodity. As brands vie for the hearts and minds of consumers, storytelling through video has emerged as a powerful tool to forge genuine connections. But what is it about storytelling, particularly in video format, that makes it so effective in bridging the gap between a brand and its audience?

The Emotional Connection

At its core, storytelling is about evoking emotions. Humans are inherently wired to respond to stories; they help us make sense of the world and connect with others on a deeper level. When a brand tells a story through video, it taps into this primal human need for connection. Unlike text or static images, video combines visual and auditory elements to create a multisensory experience. This richness in sensory input can trigger stronger emotional responses, making the story—and by extension, the brand—more memorable. read more

Here’s a tighter, more search-focused version. Same intent, but clearer structure, stronger keyword signals, and less generic language.

Video Content Strategy for Universities: A Practical Guide to Higher Education Marketing

Video is no longer an add-on for universities. It is one of the clearest ways to communicate what an institution stands for, how it feels to study there, and why it matters.

A well-structured video content strategy helps universities move beyond one-off campaigns and build consistent visibility across student recruitment, engagement, and partnerships.

This guide outlines how to approach video content in a way that supports long-term higher education marketing goals. read more

Video marketing has become a vital component of higher education marketing strategies. With the power to captivate and inform, videos can significantly boost engagement and drive actions. Here’s how to implement effective video marketing for higher education.

Understand Your Audience

Successful video marketing begins with a deep understanding of your audience. In higher education, this includes prospective students, current students, alumni, and stakeholders. Each group has unique interests and needs. Prospective students may be interested in campus tours and student testimonials, while alumni might appreciate updates on university achievements and opportunities for involvement. read more

Attracting prospective students is a critical goal for higher education institutions. Engaging students using video content can be a powerful tool to attract and inform potential applicants, current students and allumni. Here’s how to effectively use video content in your higher education marketing strategy.

Showcase Campus Life

Prospective students are eager to get a feel for campus life. Create videos that highlight various aspects of student life, including dorm tours, dining options, and extracurricular activities. This gives potential students a virtual experience of what to expect. read more

In the digital age, video content marketing has become a cornerstone for businesses aiming to captivate and connect with their audiences. For higher education institutions, effective content marketing can foster deeper engagement, attract prospective students, and increase brand awareness in higher education institutions. This guide will help you develop a strategic approach tailored to the higher education sector, covering essential steps from defining objectives to crafting compelling content and analysing its impact. read more

In the digital age, video has emerged as a powerful tool for storytelling, brand expression, and engagement, transcending traditional marketing boundaries with its dynamic and immersive capabilities. Integrating video into your overall marketing strategy is not just about adding video content into the mix; it’s about creating a cohesive and synergistic approach that amplifies your brand’s message and goals across all platforms. This article explores strategies for effectively incorporating video content into a broader marketing strategy, ensuring consistency, synergy, and maximum impact. read more

Creating compelling video content is only half the battle; ensuring it reaches and engages your target audience is equally crucial. The digital landscape offers a plethora of platforms and channels for video content distribution, each with its unique advantages and audience demographics. This article provides an overview of the best platforms and channels for distributing your video content, from social media to email marketing, to maximize reach and engagement.

Video Marketing Channel’s You Need to Know About

  • Social media channels
  • Website and blog
  • Email marketing
  • Video hosting platforms
  • Paid advertising
  • Influencers collaborations

Social Media Channels

  • YouTube: The quintessential video-sharing website, YouTube, is ideal for long-form content, tutorials, and storytelling. With its vast user base, YouTube not only helps in reaching a wide audience but also in SEO, as Google often prioritizes video content in search results.
  • Facebook: With its emphasis on community and sharing, Facebook is great for both short and long-form videos. Live videos on Facebook can particularly boost engagement, offering real-time interaction with viewers.
  • Instagram: Perfect for short, captivating videos, Instagram’s Stories, Reels, and IGTV cater to different types of video content, from quick snippets to longer, more detailed pieces. The platform’s visual nature makes it ideal for brand storytelling and product showcases.
  • Twitter: Best suited for timely, newsworthy, or promotional short videos, Twitter can help increase engagement through retweets and replies, facilitating direct conversations with your audience.
  • LinkedIn: Ideal for B2B marketing, LinkedIn supports professional content, including company updates, product demos, and expert interviews, helping build authority and professional relationships.
  • TikTok: Known for its highly engaging and viral short-form videos, TikTok is perfect for creative, entertaining, and easily digestible content. The platform’s algorithm helps in discovering and reaching a younger, global audience, making it ideal for brand awareness and influencer collaborations.

Website and Blog

Embedding videos directly on your website or blog can enhance user engagement, increase the time spent on the site, and improve SEO. Video content can complement written content, offering a more dynamic way to present information and keep visitors engaged. read more

In the realm of video marketing, storytelling transcends mere content creation. It is an art form that weaves together narratives, emotions, and visuals, engaging viewers on a journey that resonates deeply with their own experiences and aspirations. This deep dive explores the compelling techniques of storytelling in video marketing and how they can captivate audiences, foster emotional connections, and drive impactful results.

The Essence of Storytelling

Storytelling in video marketing is not just about telling a story; it’s about connecting with viewers on a personal level, conveying messages in a way that is both memorable and meaningful. A well-crafted story can transport viewers, evoke emotions, and inspire actions, making it a powerful tool for marketers looking to leave a lasting impression on their audience. read more

Understanding your audience is the cornerstone of any successful video marketing strategy. In today’s digital landscape, the abundance of data available offers unprecedented opportunities to gain deep insights into audience preferences and behaviours. This guide explores how to harness audience insights to refine your video content strategies, using analytics tools, social listening, and direct feedback.

The Importance of Audience Insights

Audience insights help you tailor your video content to meet the specific needs and preferences of your target viewers. By understanding who your audience is and what they care about, you can create more engaging and effective video content that resonates on a deeper level, drives engagement, and fosters brand loyalty. read more

In the quest to create compelling and effective video content, direct feedback from your target audience can be invaluable. Surveys and focus groups are two powerful tools that can provide this feedback, offering insights into viewer preferences, content engagement, and areas for improvement. This practical guide delves into how to design and implement surveys and focus groups specifically aimed at enhancing video content.

The Value of Surveys and Focus Groups

Both surveys and focus groups allow you to gather qualitative and quantitative data directly from your audience. While surveys can quantify preferences and behaviors across a broad audience, focus groups provide deeper insights into the reasons behind those preferences, enabling a more nuanced understanding of your audience’s needs. read more

In the crowded digital landscape, creating great video content isn’t enough; your videos must also be easily discoverable by your target audience. This is where Video Search Engine Optimization (SEO) comes into play. Video SEO involves optimizing your video content to increase its visibility and ranking on search engines like Google as well as on video platforms like YouTube. This article outlines effective strategies for enhancing your video SEO to ensure your content reaches the widest possible audience. read more

In the ever-evolving landscape of digital marketing, video stands out as one of the most engaging and impactful forms of content. However, creating compelling video content is only part of the equation. To truly maximize its potential, marketers must also leverage analytics to gauge video performance, understand audience behavior, and refine their content strategies accordingly. This article explores how to effectively utilize analytics in video marketing to enhance your content’s reach, engagement, and overall impact. read more

In the fast-paced world of digital marketing, video content has surged to the forefront as a primary medium for engaging audiences, building brand awareness, and driving conversions. However, the cornerstone of effective video marketing lies not in the visuals or production quality alone but in a deep understanding of the audience you’re aiming to reach. This article delves into the importance of audience insights in video marketing and provides actionable strategies for tailoring your content to meet the nuanced needs of your viewers. read more

In today’s digital landscape, video content has emerged as a crucial element of effective content marketing strategies. With its ability to convey messages quickly, evoke emotional responses, and increase engagement, video is a powerful tool for brands looking to connect with their audience on a deeper level. This starter guide aims to introduce the video marketing basics, offering key insights and tips to help brands make their first foray into the world of video.

Understanding Video Marketing Basics

Video content marketing involves using video as a medium to promote your brand, products, or services, engage with your target audience, and achieve your marketing and business objectives. From short social media clips to comprehensive product tutorials, video content can take many forms, each serving a specific purpose in your marketing funnel. read more

In higher education marketing, every piece of content should also tell a story that resonates with the audience. To achieve this, it’s important to define your content story arc and narrative elements. By understanding the structure of your content, the characters involved, and the emotional journey your audience will take, you can create content that connects with them on a deeper level. Here are some tips to help you define your content story arc and narrative elements for higher education marketing. read more

Clearhead, a video content agency, is thrilled to announce the appointment of Martin Carmody as the newest member of its leadership team. Martin will serve as the Non-Executive Director, bringing a wealth of experience to guide Clearhead’s strategic initiatives and support their expansion into Milton Keynes.

In his new role, Martin will play a pivotal part in shaping Clearhead’s vision, contributing to the agency’s growth strategy and further strengthening its position at the forefront of content creation and marketing. With a keen focus on collaboration and relationship-building, Martin’s approach aligns seamlessly with Clearhead’s commitment to fostering meaningful connections with clients and communities. read more

In the dynamic landscape of public services, effective communication is the linchpin connecting government entities with communities. At Clearhead, we recognise the profound impact that clear, engaging, and transparent communication can have on public sector initiatives. In this article, we delve into the vital role of storytelling, understanding your audience, and the unique approach we bring to the table.

The Power of Storytelling in Public Services

Storytelling transcends mere information delivery; it’s the art of crafting narratives that resonate on a human level. In the public sector, where complex policies and initiatives are at play, a compelling story can bridge the gap between bureaucracy and public understanding. Our commitment to “Change behaviour, evoke emotion, create a moment” encapsulates our dedication to shaping narratives that go beyond the ordinary. read more

Welcome to the world of TV pilot production, where creativity meets strategy and innovation sparks in every frame. As the co-founder and chief creative officer of Clearhead, I understand the importance of making a lasting impact in the entertainment industry. MIPCOM, the global market for entertainment content, is your stage to shine. In this article, we’ll delve into the essential aspects of producing TV pilots and how to navigate MIPCOM successfully. Let’s embark on this creative journey together. read more

As a specialist agency in further education content marketing, Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films.

Our experience has shown that promotional films are a powerful tool in attracting and engaging prospective students. In fact, a study by the UK’s Universities and Colleges Admissions Service (UCAS) found that 91% of students who had watched a promotional video were more likely to apply to that institution. This demonstrates the significant impact that a well-crafted promotional film can have on a college’s student recruitment efforts. read more

Data-Driven Insights and Their Connection to Storytelling and Video Content: Exploring Creative Chemistry by Clearhead.

In the digital age, data-driven insights have become a critical aspect of marketing and content creation. With the abundance of data available to us, it’s more important than ever to understand how to interpret and use this information to tell compelling stories and create engaging video content. This is where the methodology of “Creative Chemistry” offered by content agency Clearhead comes into play. read more

Behaviors, Emotions, and Moments and their Connection to Storytelling and Video Content.

In today’s digital age, marketing has evolved from traditional advertising methods to a more nuanced and personalized approach. One such approach is BEM marketing, which stands for Behaviors, Emotions, and Moments. This methodology offered by content agency Clearhead focuses on understanding consumer behavior, emotions, and moments in order to create effective marketing strategies. In this article, we will explore the connection between BEM marketing, storytelling, and video content. read more

In today’s fast-paced digital world, having a robust online presence is more critical than ever, especially for educational institutions striving to attract and engage prospective students. Crafting a digital marketing strategy that captures the attention of students and drives applications requires a data-driven creative approach.

What is a data-driven creative strategy?

A data-driven creative strategy involves using data to inform and optimise creative decisions in digital marketing. For student recruitment, this means analysing data to gain valuable insights into prospective students’ behaviour, preferences, and interests. These insights can then be used to develop compelling content that resonates with your target student audience. read more

Podcasting has become an increasingly popular way to engage with audiences and share information. This is especially true for public sector organizations, which can benefit greatly from producing podcasts as part of their marketing strategy. In this article, we will explore the benefits of podcast production for public sector marketing, including keywords related to the topic, building links, and creating a search-friendly title.

Why Podcasting Works for Public Sector Marketing

Podcasting offers a unique and engaging way to connect with audiences. Unlike traditional marketing methods, podcasts allow public sector organizations to provide information and insights in a conversational tone that resonates with listeners. This can help to build trust and credibility with audiences, while also providing valuable educational resources that can help people make informed decisions. read more

Traditional methods of training and patient education in healthcare, such as textbooks, lectures, and live demonstrations, are being enhanced with immersive technologies like virtual reality (VR) and augmented reality (AR). Virtual production is a process that uses computer-generated environments to create interactive content and is proving to be an effective tool in this regard. This article explores the benefits of virtual production in healthcare content and how it can revolutionize medical education and patient care. read more

When we create new content, social media can sometimes be an afterthought. Used to promote our new content or repost some old stuff to get more ROI from it. The world has changed, and audience behavior and habits have too. With attention spans shortening, we need to create engaging social-first content!

So before we do anything we need to ask ourselves some questions:

1. What are we trying to achieve? Recruit more students, boost engagement, and communicate a brand message?
2. Who are we trying to reach?
3. What does our audience want to see from us?
4. What does our audience think of us? read more

Working with global content agency Clearhead, the University of Northampton took their annual Women into STEAM event online for the first time ever so that they could continue to showcase the amazing career opportunities available to women within the fields of Science, Technology, Engineering, Arts and Mathematics.

The event, which was organised by the University of Northampton (and funded through Aspire Higher) featured an impressive list of speakers including famous TV scientist Dr Emily Grossman and businesses from a wide range of sectors including: Northamptonshire County Council, Kier, The Royal Society for Science, Gradcracker, Anglian Water, Network Rail, Cummins, Barclays, Fabula Arts, The Wildlife Trust and many more.  read more

A national TV advert running on Sky Media was produced in less than a week when Luton-based organisations Clearhead and Wenta rekindled their long-term business relationship to deliver important messages of support for small businesses.

Wenta is a not-for-profit social enterprise that provides free of charge business support to small businesses based in Hertfordshire, Bedfordshire and Enfield. In July, they were awarded a free TV campaign by Sky Media as part of a £1 million fund supporting 100 businesses in the UK. read more

On Wednesday 9th December at midday Milton Keynes College launched its new promotional film on YouTube featuring local voice artist, Manny, and regional acting talent, to its audiences and the wider community with strong messages about overcoming barriers, embracing courage and staying brave; sentiments that will resonate with many during these uncertain times.

Natalie Oliver, Head of Brand and Communications at MK College explains why they decided to create a promotional film.

“With our face-to-face events now online and the digital space getting more crowded by the day, we wanted a way to have a positive impact and connect with people from different age groups and backgrounds on a more personal level. That’s where the idea for the #FollowYourVoice campaign and film came from. read more

An experienced film maker who has worked in Europe, the Middle East and Africa and created campaigns for global brands including eBay, Amazon, Mastercard and Harvey Nichols has been appointed Creative Director of Luton based agency Clearhead.

Kieran Simmonds-Sturge, whose career has included creating national and international creative campaigns for the likes of food, healthcare, fashion and airline brands, made the move from London to Luton this month – attracted by Clearhead’s flurry of award wins, growing client base and talented team. read more

Healthcare professionals are being trained to act on instinct during an emergency – with help from a UK based Artificial Intelligence and Virtual Reality company set out to transform the way knowledge is captured and consumed.

i3 Simulations, a launched by AiSolve Ltd in 2020, focuses on the healthcare sector and on creating immersive, interactive, and intelligent XR training solutions which are scalable and repeatable and both improve performance and reduce error in the real world. 

The company is set out on a grand vision to automate the simulation development process with use of advanced emerging technologies and is already working with more than 70 hospitals across the globe. read more

A Luton-based video production agency is set to mark 15 years in business with a calendar of events, classes, good news stories, and celebrations.

Clearhead, set up by schoolfriends Alex Lawrence and Gavin O’Brien, has grown from a modest bedroom-based business in 2007 to what is today an award-winning agency with state-of-the-art offices tucked in Luton’s thriving Hat District. 

With a film, production, design, and in-house team of 15, Clearhead’s clients now span from global names and big brands to universities, colleges and locally based charities. read more

New research, produced by Clearhead the Luton-based global content agency in collaboration with the University of Bedfordshire, highlights the challenges faced by the education sector over the last 12 months.

From the classroom to film studio – the newest recruit at Luton’s video production agency Clearhead is making headlines after landing the job of his dreams.

Cameron Stolber, 21, first came across Clearhead after a university visit and a motivating talk by the company’s CEO Gavin O’Brien.

Cameron, recently recruited as Associate Producer at the Luton company, said: “Coming straight from university into a role with such a lot of responsibility was initially daunting, but what an exciting challenge and I’ve already learned so, so much. read more

A hard-hitting film about the devastating impact organised crime in Bedfordshire has on vulnerable people has been shortlisted for a prestigious national award.

The two-minute animation – ‘Tackling organised crime in Bedfordshire is everyone’s business’ – was commissioned by Bedfordshire Police and Bedfordshire’s Violence and Exploitation Reduction Unit (VERU) and made by Luton based digital content agency Clearhead earlier this year. 

Thanks to an overwhelmingly positive reaction from the local community and a record number of reports from the public, the film is now in the running for a coveted EVCOM London Live Film Award, and is shortlisted in the Animation category. read more

Student campaign proves to be big and brave.

The founder and co-director of a digital film agency has been praised for his ‘outstanding’ work to secure the town centre’s future and support fellow businesses during COVID-19.

Clearhead’s Gavin O’Brien is chair of Luton Business Improvement District (BID) and has become the BID’s latest town centre Business Hero – a social media campaign which is running to recognise workers and business owners who go above and beyond.

Gavin has not only been volunteering his time to help the BID and partners steer and shape the town centre during the pandemic, he has been working tirelessly to advise and assist businesses to adapt, run free workshops, helped schools, colleges and universities on a number of virtual film projects, and supported local social enterprise, Wenta to create a high profile TV ad for Sky Media.  read more

‘Help us change lives’ – that is the message from Barnet Council, with the launch of a new campaign designed to recruit and attract new social workers to this London borough team.

Three awards in seven days call for big celebrations for the team at Luton-based global content agency Clearhead.

To commemorate their 50th anniversary, Athabasca University joined forces with Luton-based global content agency Clearhead to produce a commercial that has just been awarded one of the most prestigious awards in higher education

Are you passionate about bringing creative visions to life? Do you thrive in the dynamic world of content creation and production? Clearhead, a trailblazing content creation and marketing agency, is seeking a talented Freelance Production/Shoot Coordinator to join our team on a short-term contract.

About Clearhead:
Clearhead is an ambitious multi-award-winning video production agency, which next year enters its 17th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open-plan, creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues, and events at the neighboring Hat Factory Arts Centre. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open-plan, creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues, and events at the neighboring Hat Factory Arts Centre. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which celebrates its 15th year in 2023. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, and more value for their money. Our mission is to be the nation’s most successful, creative, and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people. 

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open-plan creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues, and events at the neighboring Hat Factory Arts Centre.  read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, more value for their money. Our mission, to be the nation’s most successful, creative and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open plan creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues and events at the neighboring Hat Factory Arts Centre. read more

The Business:

Clearhead is an ambitious multi-award-winning video production agency, which next year celebrates its 15th year. We were born out of the belief that brands deserved more. More attention, more creativity, more quality, more value for their money. Our mission, to be the nation’s most successful, creative and loved provider of digital content. So we wanted to create an agency that could offer great content for great people from great people.

Based in the heart of Bedfordshire, our Luton-based studio is a 2,500 sqft, open plan creative oasis located on the second floor of a fully refurbished Hat Factory. Hat House is part of the Hat District’s cultural community of bars, live music, venues and events at the neighboring Hat Factory Arts Centre. read more

I3 Simulations launch film – the future of healthcare 

There has never been a more exciting time to be involved in the healthcare sector; the landscape is constantly evolving; new ways of teaching and learning are being demanded and the opportunities to develop immersive and innovative training are vast.

Until the beginning of this century, knowledge transfer in healthcare was limited to textbooks but now we can intelligently transfer the first-hand accounts of medical experts, making knowledge more accessible for the next generation of learners.

When i3 Simulations approached Clearhead to develop the concept and content for the launch of their new brand we knew we needed a campaign that would grab attention, build awareness, and highlight their status as leaders in their industry.  read more

Over the last twelve months, we’ve been investing more time into entering key awards that aim to celebrate the work going on within the creative sector, our client’s industries, and also individual businesses adapting and innovating during this difficult time and we’re delighted to have won three of these awards in just seven days.

How we have had to evolve over the past year makes us a better partner for our clients, having adapted to meet their changing priorities and keeping them at the heart of all developments throughout 2020.

How we have had to evolve over the past year makes us a better partner for our clients, having adapted to meet their changing priorities and keeping them at the heart of all developments throughout 2020.

Mental health and wellbeing animation. Mental health and wellbeing fortunately is a subject that has become increasingly more prevalent in recent years. We are fortunate to have increased awareness, improved resources, and challenged the stigma of it. Catalyzing the increase in confidence people now have in opening up and talking about their own mental health and accepting that we all have to care for our mental health as a priority.

When our client Aspire Higher told us they were aiming to produce a resource on mental health and wellbeing we jumped at the opportunity to support them. To work out the purpose of the resource and deconstruct that to strategize the most valuable approach to telling a story that would connect with and impact the audience as intended. read more

How could we possibly film anything during a global pandemic that banned social contact, limited locations, and encouraged people not to leave their homes? Well, we’ve had to learn to adapt - yes, we may not be jetting off to Amsterdam or Portugal to shoot any time soon, but we have learned to utilise the restrictions and still make some award-winning content. But how?

If there is one thing that we’ve learned here at Clearhead about Virtual Events in 2020 is that they won’t be going away anytime soon.

Milton Keynes College launched its new promotional film on YouTube featuring local voice artist, Manny, and regional acting talent, to its audiences and the wider community with strong messages about overcoming barriers, embracing courage and staying brave; sentiments that will resonate with many during these uncertain times.

10 tips on approaching animation the right way. As any author will tell you, the blank page is intimidating. This is often what makes creating high quality animation such a challenge for business’, it is the blank page of film making.

The right mix of technology and creative approach can deliver an immersive virtual event for students anywhere in the world

Following the governments extensive advise, we wanted to try and create a simple COVID-19 guide to help keep everyone safe! You can use this to inform your own risk assessments or even download our full ‘Production Guidelines’ document on the link below!

To make sure that you can setup and launch your Virtual Open Day successfully, we have put together our Top Tips for engaging prospective students with your Virtual Open Day.

10 tips on how to repurpose your video content.

Clearhead have put into place contingency plans to ensure that our service will not be affected.  All correspondence will be answered as normal and our priority is to ensure all client service levels are not affected by this current situation.

Clearhead have won two 2019 telly awards for our work in Higher Education for clients Durham University and the University of Bedfordshire.

Do you work in an open plan office? How do you find it? We at Clearhead have always worked in an open plan office and the benefits are vast. However, before you start ripping down your walls there are a number of different factors to consider.

Are you ok with noise?

When you have your own little corner of the office, or indeed your own walled office, then you can control the noise. However, with an open plan office, there is very little control you can have. You rely on other colleagues to be considerate to yourself. If you want atmosphere and a real togetherness however, then the open plan office can really help. read more

We have always believed strongly in our staff and creating a culture which allows us to nurture and develop our talent.

When you are in a creative agency there are certainly extra demands on keeping inspiration high and staleness to a minimum. This can be especially tricky when not in a location that is particularly abundant with mountain vistas or sandy beaches. There has to be a level of excitement that is kept high.

That’s why we love to work 10-6 amongst many other perks you might have heard us mention previously. read more

Increasing numbers of people are digesting video content more than any other medium. The way we are exposed to and engage with visual content has changed dramatically. We are no longer captive audiences with limited traditional options of engaging, such as five terrestrial TV channels, a monthly trip to the local cinema or the daily newspaper. Our lives are digital and we are engaged in every element of our digital lives.

In the last few years we have witnessed a dramatic increase in the awareness and effect of sharing video content via digital distribution platforms from our clients. Brands and marketers are reaching out and exploring non-traditional marketing methods and distribution channels more than ever, all endeavouring to establish ultimate organic brand awareness and success. They are pursuing maximum exposure, maximum awareness, maximum effect and maximum conversion, all for less financial cost, to ultimately maximise their bottom line. read more

In the digital age, video content marketing has become a key strategy for businesses aiming to captivate and connect with their audiences. This guide cuts through the complexity of developing an effective video marketing approach, covering essential steps from defining objectives to crafting compelling content, and analysing its impact. Perfect for marketers, at any level, looking to leverage video content to achieve your business goals. Ensuring that your message reaches and truly resonates with your target audience. read more