Airxchange has a mission and that is to design and manufacture next-generation energy recovery products that perform reliably for the life of the HVAC (heating, ventilation, and air conditioning). The challenge was simple, the old website looked very tired and old. It was over 10 years old and didn’t serve its purpose.
Even though the US, Boston-based company didn’t sell directly to consumers, instead selling mainly B2B, they did want to have a website that could pick up passive interest and also allow them to become the best-branded HVAC company in the United States. They also wanted to get ready to try and break more heavily into the European market. With this new website, a new brand identity was needed, taking on motifs from the current identity but modernising it ready for a successful future.