Athabasca University Canada TV campaign. The University commissioned Clearhead to produce the campaign for the celebration of their 50 years anniversary by sharing the value of AU’s unique digital-first approach to post-secondary learning, which allows students to study anytime, anywhere. This was achieved through a multi-channel approach launched the Athabasca University TV campaign and propagating through to a breathtaking social media campaign.
After watching the hero campaign, the key next steps were to book an appointment with one of their counselors to get started on their own journey. Refer someone they know who may be contemplating post-secondary learning to AU.anywhere, without leaving their job or traveling away from their family and community support.
Overall the objective was to leave prospective students with the feeling that post-secondary study is possible - AU is open and accessible for them.