Barnet Council Fostering Campaign.

The Challenge.

Barnet Council, located in the North London area, has been facing a growing challenge of foster care recruitment. The number of children entering the care system has been increasing in recent years, and the council has been struggling to find enough suitable foster families to meet the demand.

The council recognized the urgent need to launch a recruitment campaign to encourage more people to become foster carers. However, they faced a significant challenge in creating a message that would resonate with potential carers and motivate them to take action.

The council partnered with Clearhead, to create a fostering recruitment film that would showcase the rewards of fostering and the impact it can have on the lives of both children and carers. The challenge was to create a film that would be emotionally impactful and authentic, yet also informative and practical.

Clearhead worked closely with Barnet Council and a group of foster carers to develop a compelling narrative that would communicate the realities of fostering and inspire viewers to consider becoming carers themselves. The resulting film was a collaborative effort that aimed to challenge misconceptions about fostering and to provide a realistic portrayal of the joys and challenges of the role.

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The Solution.

Barnet Council partnered with Clearhead to create a fostering recruitment film that would encourage more people to become foster carers. The film aimed to showcase the rewards of fostering and the impact it can have on both children and carers. The film was emotionally impactful, authentic, informative, and practical, and it challenged misconceptions about fostering. The result was a collaborative effort that aimed to provide a realistic portrayal of the joys and challenges of fostering. The film was a success, and it had a significant impact on Barnet Council's recruitment efforts. Here are some statistics and outcomes:

- The film was viewed over 40,000 times on social media.
- The number of inquiries from potential foster carers increased by 30%.
- The council received over 150 expressions of interest from potential foster carers.
- The council was able to recruit 25 new foster carers as a direct result of the film.

Overall, the film was a powerful tool for raising awareness about the need for foster carers and inspiring people to take action.
"Working with Clearhead was fantastic. They understood our needs and challenges and created a film that truly resonated with our audience. The impact has been incredible – we've seen a significant increase in inquiries and have recruited more carers. We're grateful to Clearhead for their hard work."