Barnet Council, located in the North London area, has been facing a growing challenge of foster care recruitment. The number of children entering the care system has been increasing in recent years, and the council has been struggling to find enough suitable foster families to meet the demand.
The council recognized the urgent need to launch a recruitment campaign to encourage more people to become foster carers. However, they faced a significant challenge in creating a message that would resonate with potential carers and motivate them to take action.
The council partnered with Clearhead, to create a fostering recruitment film that would showcase the rewards of fostering and the impact it can have on the lives of both children and carers. The challenge was to create a film that would be emotionally impactful and authentic, yet also informative and practical.
Clearhead worked closely with Barnet Council and a group of foster carers to develop a compelling narrative that would communicate the realities of fostering and inspire viewers to consider becoming carers themselves. The resulting film was a collaborative effort that aimed to challenge misconceptions about fostering and to provide a realistic portrayal of the joys and challenges of the role.