The challenge of presenting atomic concepts starts with visualisation. This isn’t something you can simply film and that was the first creative challenge to address.In our search for a presentation format that would be dynamic and engaging for the age group, we identified the idea of holograms as an exciting direction. Popularised by contemporary pop culture (specifically, the MCU) the idea of a hologram table was something that would engage our audience and allow us to present the subject matter in a dynamic, accurate way. We chose a minimalist art direction in an attempt to create content that didn’t distract from detail. These concepts were proving a challenge anyway, so the cleaner the presentation, the better.