British Triathlon British Triathlon sport commercial

The Challenge

British Triathlon sport commercial. Following the success in Rio for Britain's word-class athletes, there has never been a better time to join the British Triathlon and become a Home Nation member, and enjoy the wide range of benefits and rewards on offer.

Clearhead were brought on board to develop the creative approach and execution for a piece of content which would be pushed across social media platforms, to engage and inspire a new generation of athletes to join the British Triathlon for 2017, on the back of a historic and hugely successful year for the sport.

The team spent three day's filming in Leeds in the early months of the year, battling the weather to create a true depiction of what it is like to train and compete as a triathlete any time of year and whatever the weather.

The results

20,000+ views

Within first 3 months

32 shares on Facebook

Hitting engagement targets

151 likes on Facebook

Driving interaction & positive feedback

Created with Chemistry, crafted with passion.

We believe that great ideas spark chemistry. We create digital content and campaigns that ignite conversations and give your audience something to talk about. Let's get started by using our Project Planner.

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