British Triathlon Hero Content

The challenge

Following the success in Rio for Britain's word-class athletes, there has never been a better time to join the British Triathlon and become a Home Nation member, and enjoy the wide range of benefits and rewards on offer.
 
Clearhead were brought on board to develop the creative approach and execution for a piece of content which would be pushed across social media platforms, to engage and inspire a new generation of athletes to join the British Triathlon for 2017, on the back of a historic and hugely successful year for the sport.
 

The results

20,000+ views

Within first 3 months

32 shares on Facebook

Hitting engagement targets

151 likes on Facebook

Driving interaction & positive feedback

Up next

Clearhead, working with sister video production company Distinct, were asked by Team Sky and their lead creative agency Antidote to produce a Christmas card video featuring professional racing cyclist Geraint Thomas. The video would be used to thank Sky's supporters and spread festive cheer in a unique way.

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