Carmel College College promotional videos

The Challenge

College promotional videos. Clearhead endeavour to pursue the creation of lasting and meaningful external communication solutions for our clients including college promotional film. We will continue to develop relative and useful insight into our clients further and higher educational audiences.

Carmel College are recognised as being in the top 5% of schools and colleges nationally with outstanding facilities and A-Level pass rates averaging 99%. To support Carmel’s recruitment campaign for 2014/15, Clearhead were approached to create a series of student case study films and college promotional video with the intent of creating insightful, experience-based case studies that would inform and attract potential students to choose to study at Carmel.

Creation

- Pre-production treatments

- Storyboard development

- Film production

- Motion graphics

- Audio production

- Music syncing, mixing and mastering

- Colour grading in Davinci Resolve

Strategy

- Digital strategy

- Brand strategy

- Budget & scheduling

- Campaign strategy

- Casting

The Process

Clearhead were very excited to have won the opportunity to work closely with the excellent marketing team at one of the UK's best colleges. Working closely with the marketing team, our further education insight strategy helped guide the creative discussion for direction on the film's concept. Clearhead developed creative responses to the brief and further developed those into final creative treatment's from which we were able to establish a casting process to find our cast of students. With a plethora of talented students it was hard to whittle down to 5 but we were very pleased to have cast Laura, Lauren, Justin, Danny and Dan for our films. Production included a fantastic trip up to sunny Merseyside for our three day shoot in St Helens working closely with the college's marketing team to work through a brilliant logistical schedule which ensured a smooth, well organised and fun shoot for all.

The Solution

At Clearhead, we understand student marketing, College promotional videos and spend time and resources developing our knowledge of your target audience.  Pairing our insight with high production values and our talented production team, we are very happy to be able to have created 5 films that we feel will connect with the target audience on many levels ensuring that the brief is met, targets are reached and the continued high perception of Carmel College is attained.

Created with Chemistry, crafted with passion.

We believe that great ideas spark chemistry. We create digital content and campaigns that ignite conversations and give your audience something to talk about. Let's get started by using our Project Planner.

hello@weareclearhead.com

+44 (0)207 494 1589