DailyPay Technology Startup

The challenge

DailyPay are a technology-powered financial company seeking to change the way that people receive their pay, and they have invented a solution which empowers companies' most valuable assets - their employees. DailyPay is a company-sponsored benefit which gives you instant access to your pay before payday, so you can get your pay when you need it. 

Clearhead's challenge was to work with the DailyPay team in New York to develop their content strategy and introductory explainer video, which needed to identify the product's narrative and motivate the audience to delve deeper and find out more about the service.

 

The solution

Working closely alongside the CEO and Marketing Manager of New York-based DailyPay, we created a narrative which explores the experience of using the service from the perspective of both an employer and employee. The employer discovers DailyPay after searching for a way to increase staff retention and increase company profit, and the employee seeks a convenient way of getting paid early when they require money on demand, without having to use a loan provider. 

 

 

The reaction

"I worked with Clearhead on a brand video project in the spring / summer of 2017. We gave the agency our vision of what the video could look like, but it lacked creativity and the proper tone. Clearhead delivered a final product that not only met our goals for the video, but it was above and beyond what we could have imagined. I attribute this to the creative team's know-how and breath of international experience as well as a nimble, highly organised local team who supports you every step of the way. We would definitely work with Clearhead again on future projects."

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