Dudley College Employer Case Studies

The Challenge.

Dudley College needed a clearer way to show how their employer partnerships actually work in practice.

They offer strong pathways into work through supported internships and on-the-job learning. But like many colleges, that story often sits in separate pockets. Employer relationships, student experiences, and outcomes exist, but aren’t always connected in a way that’s easy to understand from the outside.

The aim was to bring that together. Not as a single campaign, but as a set of films that could be used across recruitment, employer engagement, and stakeholder conversations.

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The Solution.

We created a suite of six employer case study films, supported by a hero film that brings the wider story together.

Each case study focuses on a specific employer partnership, showing how the relationship works and what it leads to. The films are built around real environments, real people, and real outcomes.

One of these films follows a supported internship with Spotbuyer. It captures a student’s experience of learning on the job, alongside the employer’s perspective on what the partnership brings to their business.

The hero film sits above this. It connects the individual stories into a single narrative. It shows how Dudley College works with employers across the region to create meaningful routes into work, not just courses.

The structure allows the college to use the films in different ways. Individual stories can be targeted to specific sectors or audiences, while the hero film gives a broader view of their approach.

The Results.

Dudley College now has a set of films that show their employer model in a tangible way.

Prospective students can see what learning looks like beyond the classroom. Employers can understand how collaboration works in practice. Internal teams have content they can use consistently across different priorities.

Rather than a one-off piece, the work creates a bank of stories that can be used over time.

It turns individual partnerships into a connected narrative. And it gives the college a clearer way to show the impact of what they do, through the people and businesses involved.

“Clearhead made the process simple from start to finish. They understood what we were trying to show and helped bring our employer partnerships to life in a way that feels real and usable. The films have given us a clear way to communicate the value of our supported internships to both students and employers.”
arrow Jenny Morrison, Marketing Officer at Dudley College/Black Country & Marches Institute of Technology