The idea that cyber security is only necessary for large organisations and business is wrong. As a small business you are equally, if not more vulnerable to cyber crime. The impact can be even greater on you and your customers as a target. When your not looking. When your guard is down. You are still vulnerable. Businesses and business owners know what cyber security, they know it is a threat to their business. It is a high priority for them. Our target audience are busy people, their attention required at all times. For us to engage with them we needed to capture their attention and engage their interest. Long-form, informative content is not the way. Content that challenges, provokes thought, sparks an idea. That is how we capture them.