Our friends at the influencer marketing agency Socially Powerful asked us to create a piece of hero content for the social launch of the mobile game, Final Fantasy. We worked on the creative approach for the film together, pulling influence from the game's story, effects and key components. We aimed to create an exciting and visceral experience to engage a large audience in downloading the game.
Final Fantasy Mobile game branded content
The Challenge.
The Solution.
We worked creatively and efficiently with a cast and crew of over 50 people, including wardrobe, stunt coordinators, makeup artists and art directors, to execute and launch this piece of social hero content with a tight turnaround time of just a few weeks.
We used a mouth-held GoPro unit for our stunt actor to create a point of view perspective and therefore a visceral experience for the audience. Our production unit consisted of two camera operators, art directors, wardrobe, and a stunt team. Everyone worked together to create a high-quality output and ensure continuity on every take. When the footage was taken into post-production, we were able to cut each take together seamlessly to achieve a single-shot effect. We set the footage against an original music score and sound design, and the final touches were implemented with colour grading and the creation of special effects.
The film has been incredibly successful for the game's campaign, generating conversions and brand recognition, and creating a great buzz around the game's launch.
