Haberdashers' leading independent schools Supporting Habs as their creative partner.

The Challenge.

The Haberdashers’ independent schools have a long-standing tradition of fostering academic excellence, leadership, and community engagement. However, the challenge lay in amplifying the profound impact of their efforts beyond the classroom. With a robust Partnerships Programme, successful alumni, and a deep commitment to providing bursaries for deserving students, Habs needed a cohesive content strategy to:

- Showcase the transformational impact of their partnerships with local schools, community groups, and even global institutions.
- Celebrate the achievements of their alumni and highlight how their experiences at Habs contributed to their success.
- Communicate the life-changing opportunities provided through their bursaries, ensuring these stories resonate with donors, parents, and the wider community.

Additionally, it was essential to position Habs as a leader in educational partnerships—not just as a school engaging in outreach, but as an institution deeply embedded in reciprocal, lasting relationships that benefit all stakeholders.

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Case Study

Partnerships Programme Campaign

We have just finished our 5th project with them. Best one yet! They bring out the absolute best in our institution through their inventive video and animation work. We are independent schools engaged in fundraising and community service partnerships, and they manage to distill complex messages into 2 minutes of eye-catching content that is simultaneously moving and playful. Always a pleasure to work with. Tremendously creative and professional video and animation production operation. I have used their services for both, on two high-profile and high-pressure campaigns, and their work was outstanding on both occasions. About to sign them up for a third.
arrow William Friar | Director of Development, Haberdashers' Elstree Schools
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Haberdashers' Giving Film

The Solution.

Over several years, Clearhead collaborated with Haberdashers’ independent schools to craft and execute bespoke campaigns that aligned with their mission and values. Leveraging our Creative Chemistry® framework, we developed compelling narratives across three key initiatives:

Giving Campaigns – We designed storytelling-driven content that conveyed the tangible impact of donor contributions, illustrating how each gift helps shape the future of Habs students and the broader community. Through video, social media, and direct mail, we inspired potential donors to connect emotionally with the cause, resulting in increased engagement and contributions.

Partnership Programme Campaign – To highlight the depth and breadth of Habs’ partnerships, we produced a series of films and digital content that showcased real stories of collaboration. From local students receiving mentorship and academic support to teachers participating in professional development, these stories demonstrated the mutual benefits and long-term value of these partnerships.

Habs in Conversation Event – We supported the planning and promotion of this flagship event, positioning it as a platform for thought leadership. Featuring influential alumni and partners, the event celebrated the successes of Habs graduates and fostered new connections within the community. Our promotional materials and post-event content ensured the conversations extended beyond the event, further reinforcing Habs’ leadership in education and community engagement.

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Case Study

Make a gift, Change a life Animation

"At Clearhead, we’re proud to support the Haberdashers’ independent schools in their mission to build a thriving, inclusive educational community."
arrow Alex Lawrence, Director and Chief Creative Officer | Clearhead
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