Hoburne Holidays TV Advert Campaign

The Challenge.

In a fiercely competitive holiday market dominated by well-established brands like Haven and Centre Parcs, Hoburne Holidays faced the challenge of rising above the noise to become a recognised and sought-after destination for premium family getaways. Despite offering experiences that rival those of their competitors, complete with luxury accommodations and unique, breathtaking locations across the South West, Hoburne remained a hidden gem, largely known only to a loyal base of returning customers.

With the economic climate prompting many families to seek alternatives to overseas travel, there was a significant opportunity for Hoburne to position itself as the go-to choice for those looking to create unforgettable family memories closer to home. The primary challenge was clear: How could Hoburne effectively convey its unique value proposition to a broader audience, increasing brand awareness and driving holiday bookings?

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The Solution.

We built a single, strong narrative around what Hoburne actually delivers at its best. Quality time, distinctive locations, and a level of comfort that competes with higher-end alternatives. Clearhead structured this through four consistent themes, giving the campaign a clear backbone rather than a collection of disconnected ideas.

From there, the work was designed to feel lived, not staged. Real family moments. Natural interactions. Cinematic visuals grounded in reality. The intention was to let the audience recognise themselves in the experience, rather than be told what to think.

Execution centred on a hero TV advert supported by digital distribution, ensuring the story reached beyond Hoburne’s existing audience and into consideration with new families. The film balanced scale with intimacy, showing both the breadth of locations and the small, meaningful moments that define a holiday.

The result was a campaign that didn’t just increase visibility, but shifted perception. Hoburne moved from being known by a few to being considered by many, driving both engagement and bookings in a crowded market.

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“Clearhead were my first thought when we decided to create this TV ad!”
arrow Lee Parker, Head of Marketing | Hoburne Holidays
73% Increased sales during the four weeks of the campaign
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"With Hoburne Holidays, our goal was to create more than just a campaign—we wanted to craft an emotional journey that resonates with families, reminding them of the value of quality time spent together in truly unique and breathtaking settings."
arrow Alex Lawrence, Director and Chief Creative Officer | Clearhead
213k Views on YouTube within first four weeks.