The Institute of Chartered Accountants in England and Wales (ICAEW) is a professional membership organisation that promotes, develops, and supports chartered accountants and students around the world. At the end of 2020, it has over 189,000 members and students in 147 countries. We were thrilled to be appointed as their content agency through a rigorous and competitive pitching process. Collaborating with their team on a host of strategic and creative working into brand development, internal communication pierces, film, and animations.
Once we had been appointed, it was clear our value was in supporting the organisation in reflecting on their brand and content past and present. We were able to support their team through our Creative Chemistry workshop to establish fresh brand and video guidelines as well as begin to bring some key messaging to life.