Pushchair marketing campaign. As iCandy's flagship, best-selling pushchair model now enters into its 5th generation; we took a look back over its history and pieced together the key elements of not just what this product means to iCandy, but what the brand itself means to those that work there.
Focusing on the 4 key brand elements; Heritage, Innovation, Style & Quality.
Narrative of the video to highlight the ethos of the brand and the work that goes into each idea at iCandy HQ. Highlighting ‘The Icon. Re-Imagined.’ campaign slogan.
Buzzwords; Family business, togetherness, family unit, British design, iconic.