The campaign, 'Own the City', explores how the Raspberry can empower people to take on the challenge of city life. It's vibrant yet peaceful at the same time. It's scary and full of obstacles: hell or home. Many people walk many different paths but share the same pavements. Our footsteps and shadows leave a story of our journey. The city is full of challenges and opportunities. Your mindset will define whether you decide to be abused and betrayed, or if you can embrace and own it.
Our young couple is used to the city and they don’t need to change their lifestyle because of the new addition to their family. They are set to embrace the challenge and take it on. They are fast-moving, negotiating the buzz of the city - weaving through people and places, exploring, diverting and ascending. Our parents and baby are living life, filling it with the sensations and experiences of the city lifestyle.
The iCandy Raspberry is as light as a feather and able to switch modes and adapt to the city. The film puts the Raspberry through its paces, energetically manoeuvring with a spring in its step. The passenger is along for the ride, safe and sound, soaking up the sensory experience of the city vista. Whether it’s a parent or world facing interaction, the experience for the child is smooth and comfortable.