Last Empire War Z Mobile game hero content
We were asked by our friends at Socially Powerful to create a piece of hero content for the social launch of zombie game Last Empire War Z. We worked with them and social influencer Juilus Dein on pulling off the ultimate zombie prank of Julius's grandma. Ultimately looking to engage an audience and convert them to downloading the game.
We worked on a tight turnover time of two weeks to pull off this piece of hero content. With a crew and cast of over 50 people. A team of stunt co-ordinators, makeup artists, wardrobe and art directors work efficiently and creatively together to execute and launch this piece of social content.
Our production unit consisted of 10 camera crew covering the prank from hidden camera angle and working together to execute a seamless timeline. Taking the footage into post production we we able to cut the angles together with a fantastic music score and sound design. Implementing the finishing touches in the colour grade and motion graphic idents.
Over the span of a one day shoot we coordinated to rehearse the action, prepare Julius and keep the prank a secret from his grandma. The result is a highly successful social engagement video reaching over 6 million views in the last three month and engaging more than 20,000 shares and 3,000 comments.
Over 6 million views
Within three months of the film's launch
20,000 shares on Facebook
Hitting engagement targets for the content
Driving interaction and positive feedback on the game promo