London South Bank University Student recruitment campaign.

The Challenge.

London South Bank University approached Clearhead to produce a recruitment film for their Building Environment and Architecture School. As fully integrated course and the only one like it in the UK, the key message was to surround integration and communication of being able to all work together in the same space. Home to the #1 civil program in London and #2 in the UK for student satisfaction, LSBU hosts the largest building school in the UK. We worked to produce a campaign film that reflected this purpose and message. Highlighting opportunities, facilities and equipment available to prospective students.
Play with sound

The Solution.

Shot across three locations (Civil Lab, Arch studios, and Kell Street for CPS) in two days. The team worked alongside the marketing team at LSBU to arrange the logistics and participants to create "real world" scenarios that could be organized and crafted for the benefit of film production. Allowing our team the flexibility to plan and execute cinematic visuals. Able to block, light, and work with the protagonists to execute each scenario.  
The creative was led by an original script that was later recorded by a casted voice over artist to communicate the narrative and key messages of the film. Supported by a contemporary and motivating soundtrack, the film was distributed across social and digital channels as well as existing as a promotion film on the University website.
"The opportunity was to create films that feel individually authentic and appropriate for prospective students, but when grouped together also express a concise brand message that reaches further than their locations. Films about positve change, hope and opportunity!"