Luton Sixth Form College College Promotional film

The Challenge

College Promotional film specialists. After producing their promo film in 2011 and 2015, Clearhead were re-commissioned by Luton Sixth Form College to produce a refreshed Luton College Promotional film and set a new benchmark.

Creation

- Pre-production treatments

- Storyboard development

- Film production

- Motion graphics

- Originally composed music

Strategy

- Digital strategy

- Brand strategy

- Budget & scheduling

- Campaign strategy

The Process

Having won the tender following a pitch process, we set about bringing Luton Sixth Form College’s brief to life. Although only a short period of time had passed since our last collaboration, the College were still happy with the previous film but were now keen to go one step further.

Having undergone a £56m refurbishment, they had now ‘lived’ in their new building and felt that it was time to highlight how the building was being used rather than the focus being all about the surroundings.

The most challenging part of the process was to come up with a creative that could live up to the success of the previous film so we had many creative chemistry meetings to ensure that our visions were aligned and that we were on course to met the client’s needs.

The Solution

Luton Sixth Form College were so pleased with the results of the latest Luton College Promotional film that they have since decided to use both of our films, which is a testament to the lifespan of the ideas and techniques that we strive to execute.

The promo films are now to be used on the College’s website but also as a digital tool to support PR activities and events in order to sell the ‘vision’ of this education institute.

Created with Chemistry, crafted with passion.

We believe that great ideas spark chemistry. We create digital content and campaigns that ignite conversations and give your audience something to talk about. Let's get started by using our Project Planner.

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