Luton Sixth Form College Student Recruitment Campaign

The Challenge.

Luton Sixth Form College (LSFC), the leading specialist sixth form college in Luton and Bedfordshire, faced an increasingly competitive local education landscape. With a strong legacy of academic excellence, LSFC needed to reinforce its position while appealing to both prospective students and their parents. The challenge was to create a campaign that not only elevated LSFC’s brand presence but also resonated emotionally with its diverse audiences, building trust among parents and inspiring excitement and a sense of belonging among potential students.

The objective was clear: to craft a narrative that highlighted LSFC’s unique values—holistic personal development, innovative teaching and learning, preparation for future success, educational excellence, and community inclusivity. This narrative needed to influence decision-making and drive increased applications, reaffirming LSFC as the top choice for post-16 education in the region.

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The Solution.

We began the project with our Creative Chemistry® Workshop, where we identified the core values and emotions essential to crafting a narrative that would resonate with LSFC’s target audience. Our goal was to create films that not only showcased LSFC’s strengths but also connected with prospective students and their parents on an emotional level.

The films we produced highlighted LSFC’s commitment to holistic personal development, innovative learning environments, and future success preparation. We captured the college’s vibrant community, its dedication to educational excellence, and its inclusive culture. Through compelling storytelling and visually stunning cinematography, the films effectively communicated LSFC’s unique qualities, leaving a lasting impression and driving increased applications.

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“Genuinely, thank you very much to you all for putting together the college's best EVER promotional video. Working alongside Clearhead has been on my bucket list for some time now, and I was over the moon when I got the green light. You really are the best in the game, and it was a privilege to work alongside the talent that is Clearhead.”
arrow Anisah Akhtar, Head of Student Experience and Corporate Communications | Luton Sixth Form College