Magic Mountain App TV campaign. Magic Mountain is going through a time of increased growth and now is the perfect opportunity to work on the effectiveness of its brand and content to engage an even wider audience. They came to Clearhead on referral to entrust the launch of their brand online via a 360 content strategy of Hero, Hub, and Help films. Our pillar of opportunities were, increasing the number of app downloads. Broadening the opportunity to be best-in-class and allowing for a confident, strong presence both online and offline. Our primary approach is powerful and dynamic. Dramatically lit with a driving soundscape. Our aim was for the audience to be able to associate with the protagonist's adversity through the strong visuals and a challenging script. To understand their desire for change, form healthier habits and achieve positive results with support from others. Alone, they have lacked the motivation to turn their tide. Together they act on their desire to change. A positive spin and the tone becomes more elevated with some laughs along the way. The style is authentic, with real people, real struggles, real work, and real connections.