Magic Mountain Fitness and wellbeing campaign.

The Challenge.

Magic Mountain App TV campaign. Magic Mountain is going through a time of increased growth and now is the perfect opportunity to work on the effectiveness of its brand and content to engage an even wider audience. They came to Clearhead on referral to entrust the launch of their brand online via a 360 content strategy of Hero, Hub, and Help films. Our pillar of opportunities were, increasing the number of app downloads. Broadening the opportunity to be best-in-class and allowing for a confident, strong presence both online and offline. Our primary approach is powerful and dynamic. Dramatically lit with a driving soundscape. Our aim was for the audience to be able to associate with the protagonist's adversity through the strong visuals and a challenging script. To understand their desire for change, form healthier habits and achieve positive results with support from others. Alone, they have lacked the motivation to turn their tide. Together they act on their desire to change. A positive spin and the tone becomes more elevated with some laughs along the way. The style is authentic, with real people, real struggles, real work, and real connections.
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The Solution.

Ignite your tribe is a concept built from the intrinsic human emotion of connection. Exercise is something that requires motivation to do. Motivation that can be difficult to find. We know that group accountability is vital and successfully into kick starting motivation, enough so that it helps form the habit. That group accountability is your tribe and this campaign encourages the audience to find theirs. Produced during the pandemic and shot safely over three days. The production was completed by a small crew of three. Shot across several interior and exterior locations that were art directed and lit to bring commercial quality to this campaign. Still imagery was taken in parallel to establish campaign visuals for print media. Into post production and we crafted a score and sound design to compliment the visuals and enrich the narrative arc of the story. The film has been well by the audience with fantastic feedback. Our aim is for the film to connect with the principle audience and engage them with the ethos and mandate of Magic Mountain.
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Clearhead produced a campaign beyond our expectations. From the very start how they spoke about our brand, our mission and our product excited us and motivated us. They executed creative and production like nothing we have experienced before.