National Nuclear Laboratory UK government video production

The Challenge.

Clearhead worked with marketing agency BCW as their video production agency in London to produce a launch film for the National Nuclear Laboratory. Experts have generated electricity from a rare chemical element for the first time which may mean future space missions can be powered for up to 400 years. The rare element americium is not found in nature but is a by-product of the decay of plutonium, which itself is produced during the operation of nuclear reactors. Our challenge was to promote the interstellar achievement and the passion and drive it took to achieve the unfathomable goal.

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The Solution.

‘The Lightbulb Moment’ is the moment of inspiration, it’s the idea that drives innovation and the drive to push forward the boundaries of what is possible. At its core, the film is about the ingenuity and dedication of the NNL team and the drive of the human spirit to push every forward in our understanding of the universe and our place within it.It tells the story of the Am-241 project, the innovations therein and how this research has the potential of transforming space exploration in the future. A one day shoot in a large studio environment. The Clearhead crew shot multiple scenes in a single day utilising a 50ft crane on a 30ft track lit by a 20ft helium balloon light which created a dramatic light source for the whole set. The result leading to over 12,000 views on Youtube and a successful dissemination on information on the achievement. Read more about the achievement here.