New City College Group Student Recruitment Campaign

The Challenge.

New City College Group wanted to unify their message across multiple campuses while still speaking clearly to a diverse mix of learners. Their ambition was to raise brand confidence, show the breadth of opportunity across the group and deliver content that could perform across broadcast, digital and paid media. They needed a hero film that felt expansive and aspirational, paired with a TVC capable of cutting through on VOD and Sky AdSmart. Alongside this, the college required a suite of short-form assets tailored for the fast-paced environments of reels, stories and pre-roll placements.
Play with sound

The Solution.

Through our Creative Chemistry™ approach, we worked with NCCG to shape a narrative centred on progress, possibility and belonging. The two-minute hero film became the heart of the campaign. Crafted with cinematic scale and genuine student voice, it brought the group’s story together in a way that felt coherent, confident and forward-facing.

For broadcast, we developed a 40-second TVC that distilled the message into an immediate, emotionally engaging cut optimised for VOD and Sky AdSmart. The pacing, framing and structure were refined to maximise impact within the first few seconds, ensuring strong performance in environments where attention is scarce.

To complete the ecosystem, we created a suite of 10-second social edits designed specifically for reels, stories and pre-roll ads. Each piece was built with platform-native behaviours in mind. Bold framing. Fast rhythm. Clear takeaways. These assets broadened reach, supported retargeting and offered the college a flexible toolkit for always-on recruitment.

The result is a cohesive content suite that supports brand storytelling at every touchpoint, from broadcast screens to thumb-stopping vertical moments.

“Clearhead delivered a campaign that works everywhere we need it to. The films look incredible, the messaging is sharp, and the range of assets has given us real flexibility across channels. A brilliant creative and strategic partner.”
arrow Jaime Webb, Senior Marketing Manager | New City College Group