Over 130,000 people are bank members with NHS Professionals right now. They form the largest NHS staff bank in the country, supporting over 50 NHS Trusts to reduce staff shortages and deliver world-class healthcare.
NHS Professionals came to Clearhead as their choice of video production agency to spotlight the caring nature of people working in the sector. Workshopping the creative approach with the client during our Creative Chemistry workshop, ‘Never Not Caring’ is a promotional campaign that opens with the question: why do you do what you do? The film then portrays the day-to-day hectic lives of NHS staff, from delivering babies to performing emergency life-saving procedures.