Sport, adventure and physical activity is a crucial component in developing RAF personnel into a world-leading fighting force but for participants to excel and reach their potential, they must participate in an environment focused on the athletes themselves. Our challenge was to tell that story to the audience and the purpose sport serves in the RAF.
RAF Sport Recruitment TV advert.
“As an agency we were honoured to be selected to produce this campaign film for the Royal Air Force. As a small crew we immersed ourselves alongside the athletes and personnel we followed.”
“Originally the video was to support the Sports Federation, but we quickly identified that it would have far greater value as part of a drive to increase awareness of the huge value of RAF Sport in the delivery of operational capability. The opportunity to work with the Federation and to produce this great film with Clearhead was exceptional – we are delighted with it.”