Sportradar Product explainer animations.

The Challenge.

Clearhead has had a long-standing relationship with Sportradar, a sports technology company focused on reimagining immersive experiences for sports fans and bettors. Partnered with the likes of UEFA, NBA, NHL, and MLB. We teamed up with Sportradar to bring the product journey to life, connecting with bookmakers and gaming operators.

Our challenge has been to develop a new brand approach for Sportradar's global content. We worked with the team to create a sophisticated illustration and animation approach that is able to engage, inform and entertain with the purpose ensure the key information was communicated clearly.

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The Solution.

Within our Creative Chemistry workshop™, we agreed an animation approach to communicating our messaging would achieve greater engagement and allow us to craft bespoke visuals. Removing limitations we may face if to produce live action training films, such as access, diversity and resource.
We produced a suite of six animations, covering all procedures of stop and search. Each animation is led by a scripted voice over that was reviewed by a panel of over 20 officers, community representatives and senior officials, to ensure we were clear and correct in our messaging. Each animation was illustrated by hand to form a consistent style and identity for the suite of animations that didn't feel childish nor similar to a powerpoint presentation. 
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"Clearhead has been continually driven to listen and develop our approach to content. Developing a style for us to be proud of."