The United Colleges Group is formed of the City of Westminster College, and the College of North West London. Clearhead has had a long-standing relationship spanning over 10 years with the City of Westminster College. When they formed within the group and wanted to produce a new recruitment campaign for both of the colleges as well as the group, they approach us to explore an approach that could be taken. They wanted to steer away from a facilities focussed film, of which they already had. They wanted to create films with purpose. This is when we held our Creative Chemistry™ workshop with them. Exploring the power of storytelling, and understanding the behaviours, emotions, and moments that influence their audience's mindset, all with the motivation to develop films that would connect, engage and inspire their audience.