The University of Bedfordshire wanted to give prospective students a look at life at their campuses in Bedford and Luton, in a way like they could never do before, without visiting those campuses in person, with the added benefit of seeing them in action, unlike what they may see if they were to visit on an open day.
The opportunity was there to portray a taste of what it would actually be like to be a student at the university and experience the actions and movements of existing students and staff using the cutting-edge facilities that the University has to offer.