University of Leeds Civil Engineering University promotional video

The Challenge

Clearhead were commission by University of Leeds for their university promotional video. This film “More than” positions the School of Civil Engineering at the University of Leeds as the means by which civil engineering students can achieve their ambitions and make their dreams of positive change in the world around them a reality.

It dispels the myths and preconceptions about civil engineers by showing four students at the University of Leeds as they work toward their dreams and ambitions. 

We show a moment in each of their University lives; a moment of achievement or success when they feel their goal is within reach.  Each student is tagged by a one-sentence biography that displays their course and encapsulates what they want to do with their life.

These are the moments and ambitions that make civil engineers from the University of Leeds more than just a hard hat.

The Solution

The university promotional video we production for the University of Leeds is the perfect example of Hub content. This type of content is aimed at audiences who already know about you and perhaps because they’ve seen your hero content, or they live locally, or they’ve subscribed to your updates and they actively want to receive engaging content from you on a regular basis. As long as it’s relevant to their stage in the customer journey.

Hub content is normally deeper under the surface than hero content and It might be the second video prospective students watch as they search your courses, or video links you send to your email database.

It’s push content that deepens your relationship with prospective students, and maintaining that interest and engagement over time. Hub content helps you keep prospective students warm and convert to enrolments.

Created with Chemistry, crafted with passion.

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