University of Leeds University security animation
Clearhead partner with the University of Leeds to produce a university security animation. The rapidly changing norm in our every day lives has lead to a dramatic increase in learning and working remotely. With this separation comes a need for remote access, and with that remote access comes risk. University of Leeds have adopted a two factor authentication system called ‘Duo’, a way of making sure unauthorised people can’t access the university system, even if usernames and passwords have been compromised. Our challenge was to explain why this extra level of security is so important and encourage new students to sign up when prompted.
Bespoke character Illustration
Voice over recording
Music composition and Sound design
With such an important and timely message, Clearhead wanted to identify an approach that embodied the subject at a creative level - a visual journey motivated by the idea of an unknown threat. During our development process, we identified the work of Noma Bar as a foundation for our proposal.
Bar’s illustration & Animation style is built around the use of layers and shapes to obscure the image until you are supposed to see it. The idea of the real image (or in this case, threat) hiding behind layers of obscurity was fascinating to us, and we were thrilled when the University of Leeds team selected our approach to deliver this important message.
We are around that the entire project was delivered by our in-house team. A delicate use of sound design combined with a friendly, youthful VO helped ensure this very serious message still felt approachable and friendly to new students starting with the university.
"Taking inspiration from the work of famous artist Noma Bar, whose work features sequences flowing seamlessly into the next with shapes and objects on screen, constantly shifting and unfolding to become new things in a variety of inventive and delightful ways, our final piece takes viewers on an ever-evolving journey that will be sure to stick in peoples minds."Stefan Christopher
Production Manager - Clearhead
"We were delighted to be chosen to work with the IT communications team on this project. Over the last few years Clearhead have built a great partnership based on mutual trust with the University of Leeds and as team we developed an effective way to reassure and inform the audience."Kathy Bird
Managing Director - Clearhead