Via Outlets Fashion TV Advert

The Challenge

Clearhead creates a fashion TV for for outlet group VIA Outlets. VIA Outlets is a fund created in 2014 to acquire existing outlet centres across Europe and enhance their performance so as to provide strong investment returns. We were asked to come up with a sector-leading advert to really encapsulate the essence of what the outlets stand for. This was going to be played at a huge trade event the Global Summit organised by the world renowned body, the World Travel & Tourism Council (WTTC).

We Delivered

02 Production Studios

- Shot list creation.

- Production Management and communication.

- Art Direction and prop creation.

- Model management and casting.

- Studio and equipment logistics.

- Call sheet creation.

- One day film shoot.

- Campaign photography.

- In-House offline post production and client reviews.

- In-House online Davinci Resolve colour grade.

The Solution

We instantly came up with the idea of using a new piece of equipment in the shape of local Calvert Studios. The Lightbox is mounted on an overhead crane with full range of movements. Measuring 10 x 3.5 meters with 140000 lumens. Single hook and bridle rigging.

We managed to use the Individual LED cell control for numerous different looks, which not only helped with the time it took to get each shot but also created a really high-end look which we wanted to go for.

High-end models were going to be the key protagonists and as such, with our stylist, we managed to create beautiful, high fashion, daytime to nighttime looks. Having the occasional prop in kept it feeling minimalist and clean. With beautiful music and large bold lettering added in with motion graphics, highlighting all of the different locations, this helped to create a beautiful fashion tv advert.

The Results

10,000 people

Watched the event

120,000

Views online

140000 lumens

used to light our studio environment.

Created with Chemistry, crafted with passion.

We believe that great ideas spark chemistry. We create digital content and campaigns that ignite conversations and give your audience something to talk about. Let's get started by using our Project Planner.

hello@weareclearhead.com

+44 (0)207 494 1589