Visit Blackpool wanted to reawaken the nation’s affection for one of the UK’s most recognisable seaside destinations. Although Blackpool carries a deep sense of nostalgia for many families, the challenge was shifting perception from a single day out to a place worth returning to, discovering again and staying overnight.
Edison Media approached us to help bring this vision to life for their client through a series of campaigns that could run across both summer and winter. The work needed to feel warm, contemporary and emotionally resonant, while showcasing the diversity of Blackpool’s attractions in a way that appealed to new and returning visitors. Two 30 second TVC's formed the centrepiece, requiring immediate impact, clarity of message and broad national reach.
Visit Blackpool "This is Blackpool" TVC Campaign
The Challenge.
The Solution.
Working closely with Edison Media, we developed a creative approach grounded in authenticity and human connection. We cast a real family as our protagonists, allowing the narrative to unfold with genuine warmth and relatability. This decision gave the campaign its emotional heart. Blackpool is not presented as a list of attractions, but as a place where families reconnect, revisit cherished moments and create new memories together.
Across both the summer and winter campaigns, we executed seven full days of production, filming across a wide range of Blackpool’s most iconic and contemporary attractions. This breadth gave the TVC and social assets a richness and scale that reflected the true diversity of the destination.
The Solution.
The TVC formed the hero asset, crafted to quickly draw viewers into the experience of rediscovering Blackpool. Alongside it, we produced a suite of social adaptations designed for digital, paid and pre-roll environments, each one shaped to maximise engagement and encourage visitation. Together, the campaign served as an invitation to see Blackpool with fresh excitement, reminding families that the resort is not just somewhere they remember, but somewhere they can return to.
Gallery
Behind the scenes.
“Clearhead were brilliant collaborators. They worked seamlessly with our team to build a creative approach that felt true to who Blackpool is today. The final films captured the emotion and energy we were aiming for and helped us inspire families to reconnect with the resort.”
Dec Real, Project Manager | Edison Media
