Women into STEAM Virtual Event
The Challenge
Just before Christmas the University of Northampton were forced to take their annual Women into STEAM event online for the first time ever so that they could continue to showcase the amazing career opportunities available to women within the fields of Science, Technology, Engineering, Arts and Mathematics. Clearhead were tasked with creating a brand and platform for the event.

Full event planning
Digital design & development
Event Branding
Presentation assets
Event Microsite
STEAM animation
Pre-recorded sessions
Live Q&A sessions for all industry experts
Broadcast direction and streaming
The Solution
The Women into Steam Virtual Event. Over 1,000 students registered for the event across 36 schools in Northamptonshire, Hertfordshire and Bedfordshire and the feedback received was fantastic. Teachers enjoyed the fact that students could access real-life careers information without having to travel a long way to get it and pupils commented on learning about the wide variety of work scientists do and how there are multiple ways of solving a problem.
Animation
At the heart of the live event was an introduction to STEAM animation. Designed to introduce students to what STEAM is and what it means as a new way of learning through innovation. Thinking outside of the box in order to change the world for good we gave context of STEAM via career options to inspire students about the endless opportunities. Built on our design foundation of the blueprint we were able to develop a whiteboard approach to introducing illustrated assets and animating them as we journeyed across our blue schematic.
Live Event
Over 1,000 students registered for the event across 36 schools in Northamptonshire, Hertfordshire and Bedfordshire and the feedback received was fantastic. Teachers enjoyed the fact that students could access real-life careers information without having to travel a long way to get it and pupils commented on learning about the wide variety of work scientists do and how there are multiple ways of solving a problem.
Using live links and pre-recorded content we were able to create interest and momentum and the Q & A platform gave attendees direct signposting routes and the opportunity to have their voices heard.
Utilising the very versatile YouTube as the delivery platform and also the main Q&A platform. Questions came in regularly throughout the 5 hour event.
Setting up a legacy ‘virtual event’ page has allowed teachers and students post event access to all the great information shared by leading employers of STEAM graduates and the University of Northampton.
"“Taking this event online for the first time was daunting, we had to learn to work in different ways and embrace new technology and we didn’t know whether schools would buy into it with the same enthusiasm as a face-to-face event. “ "
Linda Davis-Sinclair
Schools Engagement Lead/ STEM Ambassador | Changemaker Hub
"It was amazing to work with Linda and the many partners on such a creative and innovative event and we were delighted with the outcome which saw over 1,000 students registering. "
Kathy Bird
Managing Director | Clearhead
The Results
55 minute
Average viewing time throughout the event.
1st
Of its kind in the country.
1000
Students registered for the single day event.
Created with Chemistry, crafted with passion.
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