We have teamed up with Sky so our clients can screen their films in targeted homes
We have teamed up with Sky to help our clients to get their films and footage into targeted households and in front of the exact people they want to target. We are now offering bespoke Sky AdSmart packages, enabling films to be screened to different Sky TV households watching the same programme.
Our digital team here at Clearhead met with Sky’s representatives last month and got the low down on the new platform and trained our team on how to plan and manage the ads.
We already have a number of clients interested in this new advertising platform which has a unique range of targeting criteria to ensure your films only appear to Sky users who match your precise demographic and audience types. The ads will also appear during regular breaks on all of the following channels:
Alex Lawrence, co-director of Clearhead, explains:
“Teaming up with Sky means we can help our clients target households based on factors such as age, location, lifestyle or even if they have a pet. We can help our clients cherry-pick their audiences so they benefit from the power of TV advertising on national channels, but to relevant audiences.
We can help local organisations, colleges and educational institutions run a postcode campaign, but with national perception. Even better, you will not pay for any advertising that is not seen. This has quite simply changed the advertising landscape.”
As an example, universities and colleges using Clearhead to create short promotional, recruitment and educational films will be able to screen their films directly into the homes of households with children approaching the end of their time at school.
To find out more, contact the team today. We can’t wait to see the results we can achieve for our clients!