There are times when we want films to lie to us: to give us a happy ending or mislead us with a cunning twist. However, when deciding what college and university to go to, prospective students tell us they want providers to keep things authentic.

The truth doesn’t have to be tedious and your college and university’s promotional video can still be filled with great, inspirational content. But think twice before abandoning authenticity in favour of outright fantasy. If you’re putting together a new promo video for your college and university, you might want to consider the following points before you start shooting. read more

Producing a promotional film that complements your marketing campaign can be your biggest challenge and also your company’s biggest accomplishment. Now your campaign and content is out there in the world, is it making the right impression?

We use up to eight metrics to answer your video marketing ROI questions. Four evaluate the performance of the video asset itself, and all of them are almost always relevant. The other four evaluate against your business objectives, and one or two are usually most relevant for each project. read more

The Hero Help Hub Framework: Video content strategy for colleges and universities

The Hero Help Hub Framework helps you create an effective video content strategy for your college or university.

It explains the very different roles played by the three types of video content, and how they each fit into prospective students’ decision-making process.

The framework helps guide many of the decisions that you face when creating video.

If you are ever unsure of answers to questions like…

  • What type of video should I be creating?
  • What’s the best way to distribute and promote my video content?
  • How long should this video be?

…then applying the framework will help you understand the purpose of each video you are creating, and stay on the right track. read more

Looking for new video marketing ideas?

Colleges and university marketing teams constantly tell us they want to start using more video as part of their marketing strategies, but that they lack creative ideas. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. And, just as importantly, that distribution is also a vital consideration that should go hand-in-hand when planning your new creative video content.

We’ve packaged together some of the best examples of video marketing ideas from brands, colleges and universities around the world, and some of our own handiwork that we are most proud of. read more

Is your hospital or healthcare organisation seeking to:

  1. Grow your market share?
  2. Reduce health inequalities?
  3. Improve your clinical outcomes?
  4. Improve your patient experience?
  5. Free up staff time from non-clinical duties?

Video could be your secret weapon.

How video helps you achieve key objectives for your healthcare organisation:

1. Increase your market share

We believe what we see, not what we hear or read. Video can showcase how clean and safe your units are. It can convey how passionate and professional your staff are. As a result, prospective service users feel more reassured about your healthcare services, leading to increased demand and therefore revenue.

2. Reduce healthcare inequalities

If ethnic minorities can’t access information in their native tongue, they are less likely to request the healthcare services they need. We provide dubbed and subtitled translations of video content to help you improve access and take-up among hard-to-reach minorities. read more

Why do you need a video distribution plan?

Smart universities and colleges have been embracing video as part of their content strategies for the last five years. They are looking to use video to strengthen their brand and achieve challenging enrolment targets.

After all, content is king, right? Well, it is and isn’t. The multichannel environment presents a number of challenges to HE and FE marketers.

YouTube is overflowing with great content commissioned by the HE and FE sector. Some of this content is watched by no-one. read more

How would you sum up your college or university’s education video marketing strategy for the last 12 months?

You may have a promotional video that has been an important part of your online and social strategy. You may have started to produce more targeted video content. But could you be doing more? Is your college or university keeping pace with how big brands are using video to engage their audiences?

The New Year is the ideal opportunity to reassess your approach to video marketing. And to help you plan and prepare your strategy, we’ve shortlisted our top predictions for the next 12 months. read more