Everything that goes around comes around…

We were speaking in the office the other day about the way that everything in life, big or small, seems to circle back on itself. In the agency world, we recently heard that Iceland was on the lookout for a new agency partner… just 4 months after deciding to bring more creative in-house. (https://www.campaignlive.co.uk/article/iceland-seeks-ad-agency/1524925). This, of course, isn’t a new thing but seems to be an increasing trend of uncertainty. We are in favour in many ways of bringing things in-house for a period of time (which may surprise you). Here’s why read more