In an increasingly interconnected world, international marketing and advertising have become essential components for businesses seeking global success. As companies expand their reach beyond borders, understanding and adapting to international trends is crucial to effectively engage diverse audiences. In this blog, we will explore some of the key trends shaping the landscape of international marketing and advertising, providing insights and strategies for your creative agency, Clearhead, to thrive in the global marketplace.
As a specialist agency in further education content marketing, Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films.
Our experience has shown that promotional films are a powerful tool in attracting and engaging prospective students. In fact, a study by the UK’s Universities and Colleges Admissions Service (UCAS) found that 91% of students who had watched a promotional video were more likely to apply to that institution. This demonstrates the significant impact that a well-crafted promotional film can have on a college’s student recruitment efforts.
Effective video marketing by colleges and universities. Our continual aim at Clearhead is to create chemistry and produce effective video content and campaign for our education clients. We are passionate about doing so and believe in the power of storytelling through the medium of film. Connecting emotively to instigate engagement, form affinity and establish loyalty. We are constantly inspired by content for colleges and universities across the world and wanted to share some content we believe applies the value mentioned above. Producing effective video marketing by colleges and universities.
What education video marketing trends will affect FE and HE marketers in the next 12 months? If you’re planning your content or video strategy for 2019, these are the three things to take into account.
There are times when we want films to lie to us: to give us a happy ending or mislead us with a cunning twist. However, when deciding what college and university to go to, prospective students tell us they want providers to keep things authentic.
The truth doesn’t have to be tedious and your college and university’s promotional video can still be filled with great, inspirational content. But think twice before abandoning authenticity in favour of outright fantasy. If you’re putting together a new promo video for your college and university, you might want to consider the following points before you start shooting.
Producing a promotional film that complements your marketing campaign can be your biggest challenge and also your company’s biggest accomplishment. Now your campaign and content is out there in the world, is it making the right impression?
We use up to eight metrics to answer your video marketing ROI questions. Four evaluate the performance of the video asset itself, and all of them are almost always relevant. The other four evaluate against your business objectives, and one or two are usually most relevant for each project.
Does each video you create have a Launch Plan? Here’s why you need one and how we can help.
Creating video content is just the first half of the job. Getting it in front of your target audience, in the right way, is the second half.
Not having a launch plan is like baking a cake but neglecting to serve it up. It might taste great – it might be the most delicious cake in the world – but who cares, if no-one gets to eat it?!
Similarly, your video content can only set the hearts and minds of your target audience aflame if they see it. We’ll help make it happen with our choice of three service levels:
The Hero Help Hub Framework: Video content strategy for colleges and universities
The Hero Help Hub Framework helps you create an effective video content strategy for your college or university.
It explains the very different roles played by the three types of video content, and how they each fit into prospective students’ decision-making process.
The framework helps guide many of the decisions that you face when creating video.
If you are ever unsure of answers to questions like…
- What type of video should I be creating?
- What’s the best way to distribute and promote my video content?
- How long should this video be?
…then applying the framework will help you understand the purpose of each video you are creating, and stay on the right track.
Looking for new video marketing ideas?
Colleges and university marketing teams constantly tell us they want to start using more video as part of their marketing strategies, but that they lack creative ideas. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. And, just as importantly, that distribution is also a vital consideration that should go hand-in-hand when planning your new creative video content.
We’ve packaged together some of the best examples of video marketing ideas from brands, colleges and universities around the world, and some of our own handiwork that we are most proud of.
Why do you need a video distribution plan?
Smart universities and colleges have been embracing video as part of their content strategies for the last five years. They are looking to use video to strengthen their brand and achieve challenging enrolment targets.
After all, content is king, right? Well, it is and isn’t. The multichannel environment presents a number of challenges to HE and FE marketers.
YouTube is overflowing with great content commissioned by the HE and FE sector. Some of this content is watched by no-one.