To make sure that you can setup and launch your Virtual Open Day successfully, we have put together our Top Tips for engaging prospective students with your Virtual Open Day.

To make sure that you can setup and launch your Virtual Open Day successfully, we have put together our Top Tips for engaging prospective students with your Virtual Open Day.

To make sure that you can setup and launch your Virtual Open Day successfully, we have put together our Top Tips for engaging prospective students with your Virtual Open Day.

Are you thinking about throwing out your printed prospectus and taking everything digital? We’ve got eight questions (and some surprising data) for you to ponder first…

1. Do prospective students prefer printed prospectuses?

According to a study featured in the Guardian in 2013, 62% of 16 to 24-year-olds would rather read a printed book than a digital one. 51% of the 16-24 year olds who prefer printed books said that they like to hold them, while others mentioned liking the smell. The original study was based on a sample of 1,420 young adults. Later, when the newspaper ran their own online poll, the ratio rose to 79% in favour of print over digital for people of all ages. read more