Why do you need a video distribution plan?

Smart universities and colleges have been embracing video as part of their content strategies for the last five years. They are looking to use video to strengthen their brand and achieve challenging enrolment targets.

After all, content is king, right? Well, it is and isn’t. The multichannel environment presents a number of challenges to HE and FE marketers.

YouTube is overflowing with great content commissioned by the HE and FE sector. Some of this content is watched by no-one. read more

Are you thinking about throwing out your printed prospectus and taking everything digital? We’ve got eight questions (and some surprising data) for you to ponder first…

1. Do prospective students prefer printed prospectuses?

According to a study featured in the Guardian in 2013, 62% of 16 to 24-year-olds would rather read a printed book than a digital one. 51% of the 16-24 year olds who prefer printed books said that they like to hold them, while others mentioned liking the smell. The original study was based on a sample of 1,420 young adults. Later, when the newspaper ran their own online poll, the ratio rose to 79% in favour of print over digital for people of all ages. read more