In an increasingly interconnected world, international marketing and advertising have become essential components for businesses seeking global success. As companies expand their reach beyond borders, understanding and adapting to international trends is crucial to effectively engage diverse audiences. In this blog, we will explore some of the key trends shaping the landscape of international marketing and advertising, providing insights and strategies for your creative agency, Clearhead, to thrive in the global marketplace.
As a specialist agency in further education content marketing, Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films.
Our experience has shown that promotional films are a powerful tool in attracting and engaging prospective students. In fact, a study by the UK’s Universities and Colleges Admissions Service (UCAS) found that 91% of students who had watched a promotional video were more likely to apply to that institution. This demonstrates the significant impact that a well-crafted promotional film can have on a college’s student recruitment efforts.