Tag: Education marketing

Higher Education Marketing: How to Create Emotional Connections with Student Marketing Videos

In today’s competitive higher education landscape, creating emotional connections is essential for engaging potential students. Student marketing videos are a powerful tool to build these connections, making your institution stand out. Here’s how you can use videos to evoke emotions and drive engagement.

1. Highlight Personal Student Stories

Featuring personal stories of current students is one of the most effective ways to connect emotionally. Showcase their unique journeys, the challenges they’ve faced, and their successes. These authentic narratives are relatable and can stir powerful emotions, making your content memorable. read more

Clearhead have won two 2019 telly awards for our work in Higher Education for clients Durham University and the University of Bedfordshire.

As a university marketer, you are catering for many students with different informational needs. Creating something for everyone can become very challenging.

What education video marketing trends will affect FE and HE marketers in the next 12 months? If you’re planning your content or video strategy for 2019, these are the three things to take into account.

Does each video you create have a Launch Plan? Here’s why you need one and how we can help.

Creating video content is just the first half of the job. Getting it in front of your target audience, in the right way, is the second half.

Not having a launch plan is like baking a cake but neglecting to serve it up. It might taste great – it might be the most delicious cake in the world – but who cares, if no-one gets to eat it?!

Similarly, your video content can only set the hearts and minds of your target audience aflame if they see it. We’ll help make it happen with our choice of three service levels: read more

Looking for new video marketing ideas?

Colleges and university marketing teams constantly tell us they want to start using more video as part of their marketing strategies, but that they lack creative ideas. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. And, just as importantly, that distribution is also a vital consideration that should go hand-in-hand when planning your new creative video content.

We’ve packaged together some of the best examples of video marketing ideas from brands, colleges and universities around the world, and some of our own handiwork that we are most proud of. read more

Just 18% of brands judge their video marketing ROI as “very successful”, according to a Hubspot survey. So how can colleges and universities prove their video marketing delivers genuine ROI?

Fifty-two percent of marketers consider video marketing to be the type of online content with the greatest ROI. Yet, we often find that one of our clients’ main challenges is measuring their video marketing ROI. If you spend £16,000 on a promotional film, how can your college or university marketing team know what impact it has had? And what about the impact of paid social campaigns? read more

Video is expected to account for over 69% of all consumer web traffic in 2017. Get ready now by ensuring your next school, college or university promotional video maximises impact and gets results. These are our top tips for high impact video in the education sector.

Is your marketing where your audience is?

Education marketers looking to target Generation Z (under 20s) are alienating prospective students if they don’t incorporate video as a core part of their marketing mix.

This generation prefer visual communications. YouTube is their favourite website. 93% visit the site at least once per week, while 54% use it multiple times every single day[1]. read more

In the digital age, video content marketing has become a key strategy for businesses aiming to captivate and connect with their audiences. This guide cuts through the complexity of developing an effective video marketing approach, covering essential steps from defining objectives to crafting compelling content, and analysing its impact. Perfect for marketers, at any level, looking to leverage video content to achieve your business goals. Ensuring that your message reaches and truly resonates with your target audience. read more

Having a University Video Strategy ensures that your film content has a specific purpose. Without this, it’s easy to fall into the trap of creating videos just for the sake of it – and missing out on its full potential.

Any video content is good, right?

Statistics comparing the effectiveness of video to other formats are striking. Text and images are mere sparklers compared to video’s fireworks. You want to get attention? Generate engagement? Motivate shares and conversions? Video outperforms other formats on all of these. read more