Clearhead have won two 2019 telly awards for our work in Higher Education for clients Durham University and the University of Bedfordshire.
As a university marketer, you are catering for many students with different informational needs. Creating something for everyone can become very challenging.
What education video marketing trends will affect FE and HE marketers in the next 12 months? If you’re planning your content or video strategy for 2019, these are the three things to take into account.
Does each video you create have a Launch Plan? Here’s why you need one and how we can help.
Creating video content is just the first half of the job. Getting it in front of your target audience, in the right way, is the second half.
Not having a launch plan is like baking a cake but neglecting to serve it up. It might taste great – it might be the most delicious cake in the world – but who cares, if no-one gets to eat it?!
Similarly, your video content can only set the hearts and minds of your target audience aflame if they see it. We’ll help make it happen with our choice of three service levels:
Looking for new video marketing ideas?
Colleges and university marketing teams constantly tell us they want to start using more video as part of their marketing strategies, but that they lack creative ideas. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. And, just as importantly, that distribution is also a vital consideration that should go hand-in-hand when planning your new creative video content.
We’ve packaged together some of the best examples of video marketing ideas from brands, colleges and universities around the world, and some of our own handiwork that we are most proud of.
Just 18% of brands judge their video marketing ROI as “very successful”, according to a Hubspot survey. So how can colleges and universities prove their video marketing delivers genuine ROI?
Fifty-two percent of marketers consider video marketing to be the type of online content with the greatest ROI. Yet, we often find that one of our clients’ main challenges is measuring their video marketing ROI. If you spend £16,000 on a promotional film, how can your college or university marketing team know what impact it has had? And what about the impact of paid social campaigns?
Video is expected to account for over 69% of all consumer web traffic in 2017. Get ready now by ensuring your next school, college or university promotional video maximises impact and gets results. These are our top tips for high impact video in the education sector.
Is your marketing where your audience is?
Education marketers looking to target Generation Z (under 20s) are alienating prospective students if they don’t incorporate video as a core part of their marketing mix.
This generation prefer visual communications. YouTube is their favourite website. 93% visit the site at least once per week, while 54% use it multiple times every single day.
Having a University Video Strategy ensures that your film content has a specific purpose. Without this, it’s easy to fall into the trap of creating videos just for the sake of it – and missing out on its full potential.
Any video content is good, right?
Statistics comparing the effectiveness of video to other formats are striking. Text and images are mere sparklers compared to video’s fireworks. You want to get attention? Generate engagement? Motivate shares and conversions? Video outperforms other formats on all of these.