Effective video marketing by colleges and universities. Our continual aim at Clearhead is to create chemistry and produce effective video content and campaign for our education clients. We are passionate about doing so and believe in the power of storytelling through the medium of film. Connecting emotively to instigate engagement, form affinity and establish loyalty. We are constantly inspired by content for colleges and universities across the world and wanted to share some content we believe applies the value mentioned above. Producing effective video marketing by colleges and universities. read more

There are times when we want films to lie to us: to give us a happy ending or mislead us with a cunning twist. However, when deciding what college and university to go to, prospective students tell us they want providers to keep things authentic.

The truth doesn’t have to be tedious and your college and university’s promotional video can still be filled with great, inspirational content. But think twice before abandoning authenticity in favour of outright fantasy. If you’re putting together a new promo video for your college and university, you might want to consider the following points before you start shooting. read more

Does each video you create have a Launch Plan? Here’s why you need one and how we can help.

Creating video content is just the first half of the job. Getting it in front of your target audience, in the right way, is the second half.

Not having a launch plan is like baking a cake but neglecting to serve it up. It might taste great – it might be the most delicious cake in the world – but who cares, if no-one gets to eat it?!

Similarly, your video content can only set the hearts and minds of your target audience aflame if they see it. We’ll help make it happen with our choice of three service levels: read more

Looking for new video marketing ideas?

Colleges and university marketing teams constantly tell us they want to start using more video as part of their marketing strategies, but that they lack creative ideas. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. And, just as importantly, that distribution is also a vital consideration that should go hand-in-hand when planning your new creative video content.

We’ve packaged together some of the best examples of video marketing ideas from brands, colleges and universities around the world, and some of our own handiwork that we are most proud of. read more

Just 18% of brands judge their video marketing ROI as “very successful”, according to a Hubspot survey. So how can colleges and universities prove their video marketing delivers genuine ROI?

Fifty-two percent of marketers consider video marketing to be the type of online content with the greatest ROI. Yet, we often find that one of our clients’ main challenges is measuring their video marketing ROI. If you spend £16,000 on a promotional film, how can your college or university marketing team know what impact it has had? And what about the impact of paid social campaigns? read more

How would you sum up your college or university’s education video marketing strategy for the last 12 months?

You may have a promotional video that has been an important part of your online and social strategy. You may have started to produce more targeted video content. But could you be doing more? Is your college or university keeping pace with how big brands are using video to engage their audiences?

The New Year is the ideal opportunity to reassess your approach to video marketing. And to help you plan and prepare your strategy, we’ve shortlisted our top predictions for the next 12 months. read more