In an increasingly interconnected world, international marketing and advertising have become essential components for businesses seeking global success. As companies expand their reach beyond borders, understanding and adapting to international trends is crucial to effectively engage diverse audiences. In this blog, we will explore some of the key trends shaping the landscape of international marketing and advertising, providing insights and strategies for your creative agency, Clearhead, to thrive in the global marketplace. read more

As a specialist agency in further education content marketing, Clearhead has extensive experience in developing student recruitment campaigns, including promotional films and animations for colleges in the UK. Our expertise in this area has enabled us to develop insights on the best time of year to develop and release these promotional films.

Our experience has shown that promotional films are a powerful tool in attracting and engaging prospective students. In fact, a study by the UK’s Universities and Colleges Admissions Service (UCAS) found that 91% of students who had watched a promotional video were more likely to apply to that institution. This demonstrates the significant impact that a well-crafted promotional film can have on a college’s student recruitment efforts. read more

Milton Keynes College launched its new promotional film on YouTube featuring local voice artist, Manny, and regional acting talent, to its audiences and the wider community with strong messages about overcoming barriers, embracing courage and staying brave; sentiments that will resonate with many during these uncertain times.

Why do you need a video distribution plan?

Smart universities and colleges have been embracing video as part of their content strategies for the last five years. They are looking to use video to strengthen their brand and achieve challenging enrolment targets.

After all, content is king, right? Well, it is and isn’t. The multichannel environment presents a number of challenges to HE and FE marketers.

YouTube is overflowing with great content commissioned by the HE and FE sector. Some of this content is watched by no-one. read more

Are you thinking about throwing out your printed prospectus and taking everything digital? We’ve got eight questions (and some surprising data) for you to ponder first…

1. Do prospective students prefer printed prospectuses?

According to a study featured in the Guardian in 2013, 62% of 16 to 24-year-olds would rather read a printed book than a digital one. 51% of the 16-24 year olds who prefer printed books said that they like to hold them, while others mentioned liking the smell. The original study was based on a sample of 1,420 young adults. Later, when the newspaper ran their own online poll, the ratio rose to 79% in favour of print over digital for people of all ages. read more