Producing a promotional film that complements your marketing campaign can be your biggest challenge and also your company’s biggest accomplishment. Now your campaign and content is out there in the world, is it making the right impression?

We use up to eight metrics to answer your video marketing ROI questions. Four evaluate the performance of the video asset itself, and all of them are almost always relevant. The other four evaluate against your business objectives, and one or two are usually most relevant for each project. read more