Video is expected to account for over 69% of all consumer web traffic in 2017. Get ready now by ensuring your next school, college or university promotional video maximises impact and gets results. These are our top tips for high impact video in the education sector.
Is your marketing where your audience is?
Education marketers looking to target Generation Z (under 20s) are alienating prospective students if they don’t incorporate video as a core part of their marketing mix.
This generation prefer visual communications. YouTube is their favourite website. 93% visit the site at least once per week, while 54% use it multiple times every single day.