50% of the emotional impact of your video marketing is powered by the soundtrack, so don’t make music a mere afterthought.

Would the Jaws trailer be as creepy without the theme tune? Can you imagine Star Wars starting without the ‘Imperial March’? And would you feel the same level of anticipation for each Game of Thrones episode without the harrowing cello notes accompanying the title sequence?

Music is as much part of the experience of immersing yourself in screen-based action as the visuals. Yet, because it works on a more unconscious level, we rarely attribute its power correctly. As a result, when marketers come to create promotional videos, the music is often considered an afterthought, something that can be added at the end. read more