Be brave

We will always encourage you to be brave with your advertising whatever brand you have. Whether you are the owner or the marketing/social team we encourage you to push the creativity to the maximum (which could be more cost effective than you think)! We will always expand the creative possibilities and give you opportunities to show us examples that you like. Now this doesn’t have to be anything to do with your type of health and beauty brand, nor does it have to be anything to do with health and beauty at all! It could be a film sequence in the cinema you liked, an ad that you saw on telly. Or just a YouTube ad you saw yesterday! Anything is possible! read more

What education video marketing trends will affect FE and HE marketers in the next 12 months? If you’re planning your content or video strategy for 2019, these are the three things to take into account.

Producing a promotional film that complements your marketing campaign can be your biggest challenge and also your company’s biggest accomplishment. Now your campaign and content is out there in the world, is it making the right impression?

We use up to eight metrics to answer your video marketing ROI questions. Four evaluate the performance of the video asset itself, and all of them are almost always relevant. The other four evaluate against your business objectives, and one or two are usually most relevant for each project. read more